Книга: Cole Kenneth «This Is A Kenneth Cole Production»

This Is A Kenneth Cole Production

Серия: "-"

The first and definitive book on the fashion of Kenneth Cole and his thirty-year career in fashion and social activism. His advertising campaigns are ubiquitous, and his footwear and fashion design capture New York urban style. Kenneth Cole jump-started his business in fashion in the most unorthodox of ways: he created a film set and pretended to make a film in order to gain access to New York Market Week. In two and a half days, Kenneth Cole Productions sold 40, 000 pairs of shoes. Moments like this are par for the course when viewing Cole's career, a truly original yet classic American success story. A Kenneth Cole Production looks at Cole's world in fashion, from his earliest days learning the shoe business from his father to building his empire into a brand powerhouse; from creating sought-after shoes and bags to being credited with making basic black the ultimate go-to color for sleek and stylish city garb; and from the origins of his powerful ad campaigns to his vigilant social activism and his significant style and exciting pop-culture contributions to the fashion world.

Издательство: "Rizzoli (RCS MediaGroup)" (2013)

ISBN: 978-0-8478-3984-1

Купить за 2828 руб в My-shop

Cole, Kenneth

(1954- )
   Cole's fashion history began with his family business. The family made footwear history when their Candies shoe line became a household name in the disco crazed 1970s. Cole is credited with the development of the famous Candies slide shoe. In 1982, Cole decided to break out on his own and launch his own company. Unable to afford a showroom, he rented a trailer that he parked outside the prominent shoe tradeshow of its time. In order to comply with necessary city permits, Cole creatively marketed his shoe company as a movie production—and his marketing ingenuity has continued to shine. In 2000, he added a womenswear collection. Cole is recognized worldwide for his design sense and his philanthropic endeavors. The company went public in 1994 and today earns more than $430 million. The company lines consist of Kenneth Cole New York, Reaction Kenneth Cole, and Unlisted. In 2001, Cole teamed up with W Hotels to design the hotel associates' uniforms. His book, Footnotes, a retrospective, was published in 2003.
   See also Footwear designer; Retailer.

Источник: Cole, Kenneth

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