Книга: Airside «Airside by Airside»

Airside by Airside

Серия: "-"

This book tells the unique story of Airside's evolution from the early years in the words of its founders, staff and clients. It showcases the work created in Airside's first ten years for a wide range of commercial clients as well as self initiate projects from advertising campaigns for Coca-Cola, MasterCard, Greenpeace, MTV, Panasonic and Sony, visual identities and web design for the Serpentine Gallery, the Barbican and White Cube, to musicians such as the Pet Shop Boys, The Beatles and the complete range of visual and motion graphics for the Electronica band Lemon Jelly of which Fred Deakin is a member of. Alongside copious images showcasing each project are extensive interviews with the directors, staff members and clients conducted by design journalist Fiona Sibley and a foreword by Adrian Shaughnessy puts their work into context. Recognised for their potent formula of combining experimental methods, meticulous application and playful approach, Airside s inimitable style has earned them international reputation as one of UK s leading creative practices. The publication brings their dynamic spectrum of work in one place for the first time and at the same time, provides a case study in how to set up a design company.

Издательство: "Gestalten" (2009)

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company_name = Airside
company_type = Small and medium enterprise
foundation = London, United Kingdom (1999)
location = London, England, United Kingdom
key_people = Alex MacLean, "Co-founder"
Nat Hunter, "Co-founder"
Fred Deakin, "Co-founder"
Anne Brassier, "PR & new business"
Colm Larkin, "Accounts"
Henki Leung, "Designer & typographer"
Guy Moorhouse, "Interactive designer"
Sibylle Preuss, "Project manager"
Chris Rain, "Designer & typographer"
Emma Hodson, "Studio manager"

industry = Graphic design
num_employees = 11 (2006)
homepage = [http://www.airside.co.uk www.airside.co.uk]

Airside is a specialized graphic design company best known for their stylized and colourful animation and illustration work, based in London, United Kingdom. [cite web|url=http://observer.guardian.co.uk/review/story/0,,1939502,00.html|title=Does money matter?|publisher=The Observer|accessdate=2008-01-14|last=|first=] [cite web|url=http://www.telegraph.co.uk/arts/main.jhtml?xml=/arts/2005/01/31/bmpopcds29.xml
title=Pop CDs of the week: Rilo Kiley, Ciara, Feeder, Athlete and more|publisher=The Telegraph|accessdate=2008-01-14|last=|first=


Airside was founded in 1999 by Alex Maclean, Nat Hunter and Fred Deakin, and is currently a twelve-strong team of both creative and business specialists with diverse areas of expertise. [cite web|url=http://www.accessmylibrary.com/coms2/summary_0286-10049728_ITM
title=Side ways: digital and graphics group Airside this week scooped two Design Week Awards. Design Week (March , 2002)|publisher=www.accessmylibrary.com|accessdate=2008-01-14|last=|first=

Co-founder Fred Deakin is one half of ambient/electronica music duo Lemon Jelly. All promotional material for Lemon Jelly to date including posters, album covers and videos has been produced by Airside. [cite web|url=http://www.manchestereveningnews.co.uk/entertainment/music/rock_and_pop/s/147/147805_jelly_wobble_into_town.html
title=Jelly wobble into town|publisher=Manchester Evening News|accessdate=2008-01-14|last=|first=

Apple Pro

In June 2006, Airside achieved recognition of their creativity while using Apple products, and were profiled in a short video on the Apple Pro Website. [ [ [http://www.apple.com/pro/profiles/airside/ ] ]


Airside have a list of established clients, including:

* Coca Cola (in the United Kingdom)
* Lemon Jelly
* Orange
* Panasonic (in Japan)
* People in Planes
* Royal College of Art
* Suzuki
* Thomson Holidays
* Yakult


External links

* [http://www.airside.co.uk Airside]
* [http://www.airsideshop.com Airside Shop]
* [http://www.apple.com/pro/profiles/airside/ Airside profile on Apple Pro Gallery]
* [http://www.airsideshop.com/stitches.php The Stitches on Airside Shop]
* [http://www.lemonjelly.ky Lemon Jelly]

Источник: Airside

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