Книга: Life Magazine «The Great "LIFE" Photographers»
Серия: "-" This is a volume of living history the history of our times, as seen by the photographers who captured it. It is the most comprehensive anthology of Life photography ever assembled, and illustrates the strengths that made many of these individuals famous and Life great. This book, an enormous international success in hardback, is now available in a new, compact, paperback edition. Издательство: "Thames&Hudson" (2009)
ISBN: 978-0-500-28836-8 Купить за 1584 руб в My-shop |
Life (magazine)
"Life" generally refers to three American magazines:
*A humor and general interest magazine published from 1883 to 1936. "Time" founder
*A publication created by Henry Luce in 1936, with a strong emphasis on photojournalism. "Life" appeared as a weekly until 1972, as an intermittent "special" until 1978; a monthly from 1978 to 2000.
*A weekly newspaper supplement from 2004 to 2007 was put out by Time and included in some newspapers in the U.S.
The "Life" founded in 1883 was similar to "Puck", and published for 53 years as a general-interest light entertainment magazine, heavy on illustrations, jokes, and social commentary, and featured some of the greatest writers, editors and cartoonists of its era, including
The Luce "Life" was the first all-photography U.S. news magazine and dominated the market for more than forty years. The magazine sold more than 13.5 million copies a week at one point and was so popular that President
"Life" was wildly successful for two generations before its prestige was diminished by economics and changing tastes. Since 1972, "Life" has twice ceased publication and resumed in a different form, before ceasing once again with the issue dated April 20, 2007. The brand name continues on the Internet. [http://www.usatoday.com/money/media/2007-03-26-life-end-online_N.htm End comes again for 'Life,' but all its photos going on the Web] ] [http://www.timewarner.com/corp/newsroom/pr/0,20812,1602884,00.html Time Inc. to Close LIFE Magazine Newspaper Supplement] ] Early history "Life" was born The motto of the first issue of "Life" was “While there’s Life, there’s hope.” The new magazine set forth its principles and policies to its readers: “We wish to have some fun in this paper... We shall try to domesticate as much as possible of the casual cheerfulness that is drifting about in an unfriendly world... We shall have something to say about religion, about politics, fashion, society, literature, the stage, the stock exchange, and the police station, and we will speak out what is in our mind as fairly, as truthfully, and as decently as we know how.”“Life: Dead & Alive”, "Time", The magazine was a success and soon attracted the industry’s leading contributors. Among the most important was However, "Life" also had its dark side. Mitchell was sometimes accused of outright "Life" became a place that discovered new talent; this was particularly true among illustrators. In 1908 Just as pictures would later become "Life’s" most compelling feature, This version of "Life" took sides in politics and international affairs, and published fiery pro-American editorials. Mitchell and Gibson were incensed when Following Mitchell’s death in 1918, Gibson bought the magazine for $1 million. But the world was a different place for Gibson’s publication. It was not the . Despite such all-star talents on staff, "Life" had passed its prime, and was sliding toward financial ruin. " "Life" had 250,000 readers in 1920. But as the Announcing the death of "Life," Maxwell declared: “We cannot claim, like Mr. For "Life"’s final issue in its original format, 80 year-old Edward Sandford Martin was recalled from editorial retirement to compose its obituary. He wrote, “That Life should be passing into the hands of new owners and directors is of the liveliest interest to the sole survivor of the little group that saw it born in January 1883. ... As for me, I wish it all good fortune; grace, mercy and peace and usefulness to a distracted world that does not know which way to turn nor what will happen to it next. A wonderful time for a new voice to make a noise that needs to be heard!” The photojournalism magazine In 1936 publisher When the first issue of "Life" magazine appeared on the newsstands, the U.S. was in the midst of the Great Depression and the world was headed toward war. The format of "Life" in 1936 was an instant classic: the text was condensed into captions for fifty pages of pictures. The magazine was printed on heavily coated paper that cost readers only a dime. The magazine’s circulation skyrocketed beyond the company’s predictions, going from 380,000 copies of the first issue to more than one million a week four months later. [“Pictorial to Sleep”, "Time," "Life" got its own building at 19 West 31st Street, a Success Luce pulled a stringer for "Time," When the U.S. entered the war in 1941, so did "Life". By 1944 not all of "Time" and "Life"’s forty war correspondents were men; six were newswomen: "Life" was pro-American and backed the war effort each week. In July 1942, "Life" launched its first art contest for soldiers and drew more than 1,500 entries, submitted by all ranks. Judges sorted out the best and awarded $1,000 in prizes. "Life" picked sixteen for reproduction in the magazine. Washington’s National Gallery agreed to put 117 on exhibition that summer. The magazine employed the distinguished war photographer Each week during In May 1950 the council of ministers in "Life" in the 1950s earned a measure of respect by commissioning work from top authors. After "Life"’s publication in 1952 of In February 1953, just a few weeks after leaving office, President "Life's" motto became, "To see Life; see the world." In the post-war years it published some of the most memorable images of events in the United States and the world. It also produced many popular science serials such as " The magazine was losing readers as the 1950s drew to a close. In May 1959 it announced plans to reduce its regular newsstand price to 19 cents a copy from 25 cents. With the increase in television sales and viewership, interest in news magazines was waning. "Life" would need to reinvent itself. The Sixties and the end of an era In the 1960s the magazine was filled with color photos of movie stars, President In the 1960s, the magazine’s photographs featured those by In March 1967 "Life" won the 1967 However, despite the accolades the magazine continued to win, and publishing American’s mission to the moon in 1969, circulation was lagging. It was announced in January 1971 that "Life" would reduce its circulation from 8.5 million to 7 million in an effort to offset shrinking advertising revenues. Exactly one year later, "Life" cut its circulation from 7 million to 5.5 million beginning with the Industry figures showed some 96 percent of its circulation went to mail subscribers and only 4 percent to newsstands. Valk was at the helm as publisher when hundreds lost their jobs. The end came when the weekly "Life" magazine shut down on From 1972 to 1978, Time Inc. published ten "Life Special Reports" on such themes as “The Spirit of Israel”, “Remarkable American Women” and “The Year in Pictures”. With a minimum of promotion, those issues sold between 500,000 and 1 million copies at cover prices of up to $2. As a monthly, 1978-2000 In 1978, "Life" reemerged as a monthly, and with this resurrection came a new, modified logo. Although still the familiar red rectangle with the white type, the new version was larger, and the lettering was closer together and the box surrounding it was smaller. (This "new" larger logo would be used on every issue until July 1993.) "Life" continued for the next 22 years as a moderately successful general interest news features magazine. In 1986, it decided to mark its 50th anniversary under the Time Inc. umbrella with a special issue showing every "Life" cover starting from 1936, which of course included the issues that were published during the six-year hiatus in the 1970s. The circulation in this era hovered around the 1.5 million-circulation mark. The cover price in 1986 was $2.25. The publisher at the time was Charles Whittingham; the editor was Philip Kunhardt. "Life" also got to go back to war in 1991, and it did so just like in the 1940s. Four issues of this weekly "Life in Time of War" were published during the first Hard times came to the magazine once again, and in February 1993 "Life" announced the magazine would be printed on smaller pages starting with its July issue. This issue would also mark the return of the original "Life" logo. Also at this time, "Life" slashed advertising prices 35 percent in a bid to make the monthly publication more appealing to advertisers. The magazine reduced its circulation guarantee for advertisers by 12 percent in July 1993 to 1.5 million copies from the current 1.7 million. The publishers in this era were Nora McAniff and Edward McCarrick; The magazine was back in the national consciousness upon the death in August 1995 of In 1999 the magazine was suffering financially, but still made news by compiling lists to round out the 20th Century. "Life" editors ranked its [http://www.life.com/Life/millennium/events/01.html 100 Most Important Events of the Millennium] . This list has been criticized for being overly focused on Western achievements. The Chinese, for example, had invented type four centuries before Gutenberg, but with thousands of It appeared that the money-losing magazine was just hanging on to make it into the 21st Century, and it did, but barely. In March 2000, Time Inc. announced it would cease regular publication of "Life" with the May issue. “It’s a sad day for us here,” For "Life" subscribers, remaining subscriptions were honored with other Time Inc. magazines, such as "Time". And in January 2001, these subscribers received a special, "Life"-sized format of "The Year in Pictures" edition of "Time" magazine, which was in reality a "Life" issue disguised under a "Time" logo on the front. (Newsstand copies of this edition were actually published under the "Life" imprint.) While citing poor advertising sales and a rough climate for selling magazine subscriptions, Time Inc. executives said a key reason for closing the title in 2000 was to divert resources to the company’s other magazine launches that year, such as " "Life" was absent from the U.S. market for only a few months, when it began publishing special newsstand "megazine" issues on topics such as 9/11 and the Holy Land in 2001. These issues, which were printed on thicker paper, were more like softcover books than magazines. As a newspaper supplement, 2004-2007 Beginning in October 2004, it was revived for a second time. "Life" resumed weekly publication as a free supplement to U.S. newspapers. "Life" went into competition for the first time with the two industry heavyweights, "Parade" and " This version of "Life" retained its trademark logo, but sported a new cover motto, “America’s Weekend Magazine.” It measured 9½ x 11½ inches and was printed on glossy paper in full-color. On This era of "Life" lasted less than three years. On March 26, 2007, Time Inc. announced that it would fold the magazine as of April 20, 2007, although it would keep the Web site. In popular culture * “There are events which arouse such simple and obvious emotions that an AP cable or a photograph in "Life" magazine are enough and poetic comment is impossible,” -- * In 1937, "Life" commissioned * In the 1954 motion picture " * In 1955, one year after his death, the *In June 2004 it was revealed that former *On " *Assorted covers and clippings from "Life" magazine decorate the Life Cafe in Manhattan's *LIFE Magazine appears in the 2000 film "Pollock," in which the magazine's August 8th, 1949 article on famed artist Jackson Pollock is portrayed as a crucial moment in the painter's career. Contributors Well-known contributors since 1936 have included: References External links * [http://www.Life.com/Life/ "Life" official website] Источник: Life (magazine)
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* [http://www.lemonde.fr/web/portfolio/0,12-0@2-3246,31-901445,0.html Le magazine "Life", la chronique de l'Amérique]
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