Электронная книга: Jamie Anderson «The Fine Art of Success. How Learning Great Art Can Create Great Business»
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You've read about Jack Welch, Lou Gerstner and Steve Jobs– but what can you learn about business from van Gogh and Picasso? The Fine Art of Success shows why you should look to pop-stars like Madonna or artists like Damian Hirst for guidance on innovation, competitive advantage, leadership, and a host of other business issues. Managers, marketing professionals, and students will see how these creative artists can help their organizations. Chapters include Madonna – Strategy at the dance floor; Damian Hirst – The shark is dead/How to build yourself a new market; Beuys – Understanding creativity, is every manager an artist; Picasso – Art lessons for global managers; Koons – Made in Heaven produced on eart; and Paik – Global Groove, innovation through juxtaposition. With controversial ideas, fascinating facts and memorable examples, The Fine Art of Success delivers business lessons that you'll be eager to apply. Издательство: "John Wiley&Sons Limited (USD)"
ISBN: 9781119990161 электронная книга Купить за 3186.94 руб и скачать на Litres |
Jamie Anderson
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Источник: Jamie Anderson
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| Автор | Книга | Описание | Год | Цена | Тип книги |
|---|---|---|---|---|---|
| Jamie Anderson | The Fine Art of Success. How Learning Great Art Can Create Great Business | You've read about Jack Welch, Lou Gerstner and Steve Jobs– but what can you learn about business from van Gogh and Picasso? The Fine Art of Success shows why you should look to pop-stars like… — John Wiley&Sons Limited (USD), электронная книга Подробнее... | 3186.94 | электронная книга |
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