Книга: Ken Auletta «Googled: The End of the World as We Know It»

Googled: The End of the World as We Know It

GOOGLED is candid, authoritative and based on extensive research, including in-house at Google HQ where Ken Auletta had unprecedented access. He conducted over 150 interviews at Google with the company's founders and executives and also interviewed those in the media who are struggling to keep their heads above water. Crucially, GOOGLED is not just a history or reportage: it's forward-looking. Auletta reveals how the media industry is being disrupted and redefined and shows how and why the worlds of 'new' and 'old' media often communicate as if residents of different planets. GOOGLED is already being hailed as the definitive work on Google and is a crucial roadmap to how media business may be done in the future.

Издательство: "Virgin Books" (2010)

Формат: 125x195, 432 стр.

ISBN: 978-0-7535-2243-1

Купить за 1089 руб на Озоне

Ken Auletta

Ken Auletta (born April 23 1942) is an American writer, journalist and media critic for "The New Yorker" from Brooklyn, New York, the son of an Italian-American father and a Jewish-American mother. He has written the Annals of Communications column for 'The New Yorker" since 1993. He is the author of ten books, including “Three Blind Mice: How the TV Networks Lost Their Way,” (1991), “Greed and Glory on Wall Street: The Fall of The House of Lehman,” (1986), “The Highwaymen: Warriors of the Information Superhighway,” (1997), and “World War 3.0: Microsoft and Its Enemies,” (2001). His book “Backstory: Inside the Business of News,” (2003) is a collection of his columns from The New Yorker. His most recent book, “Media Man: Ted Turner’s Improbable Empire,” was published in the fall of 2004.

Auletta was among the first to popularize the idea of the so-called information superhighway, with his February 22, 1993, New Yorker Profile of Barry Diller, in which described how Diller used his Apple PowerBook to anticipate his, and our, digital future. He has profiled the leading figures and companies of the Information Age, including Bill Gates, Rupert Murdoch, AOL Time Warner, John Malone, and the New York Times. His 2001 Profile of Ted Turner won a National Magazine Award.

Before coming to The New Yorker, Auletta worked in government and on several political campaigns, and taught and trained Peace Corps volunteers. He was also the first executive director of the New York City Off-Track Betting Corporation. In 1974, Auletta became the chief political correspondent for the New York Post. Following that, he was a staff writer and weekly columnist for the Village Voice, and then a contributing editor at New York magazine. He started contributing to The New Yorker in 1977. Between 1977 and 1993, he wrote a weekly political column for the New York Daily News. He was the guest editor of the 2002 edition of “The Best Business Stories of the Year.”

Auletta has been named a Literary Lion by the New York Public Library. He has won numerous journalism awards, and was selected as one of the twentieth century’s top one hundred business journalists. He has served as a Pulitzer Prize juror, and for nearly two decades has been a judge of the annual Livingston Award for Young Journalists, one of the National Journalism Awards. He has twice served as a board member of PEN, and is a trustee of the Public Theatre/New York Shakespeare Festival.

Auletta lives in Manhattan.

He has written numerous books, several of which have become "New York Times" best-sellers.

Publications

*"Three Blind Mice: How the TV Networks Lost Their Way"
*"Greed and Glory on Wall Street: The Fall of the House of Lehman"
*"The Highwaymen: Warriors of the Information Superhighway"
*"World War 3.0: Microsoft and Its Enemies"
*"Media Man: Ted Turner's Improbable Empire"
*"The Art of Corporate Success: The Story of Schlumberger"
*"The Streets Were Paved with Gold"
*"Hard Feelings: Reporting on Pols, the Press, People, and the City"
*"Backstory: Inside the Business of News"

External links

* http://www.kenauletta.com/
* http://www.roycecarlton.com/speakers/auletta.html
* http://www.newyorker.com/reporting/2007/05/14/070514fa_fact_auletta
* http://www.charlierose.com/guests/ken-auletta

Источник: Ken Auletta

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Ken AulettaGoogled: The End of the World as We Know ItGOOGLED is candid, authoritative and based on extensive research, including in-house at Google HQ where Ken Auletta had unprecedented access. He conducted over 150 interviews at Google with the… — Virgin Books, (формат: 125x195, 432 стр.) Подробнее...2010
1089бумажная книга

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