Книга: Bob Bonacorsi «. B2B Strategic Pricing Tweet Book01. Game-Changing Pricing Strategies for Manufacturing and Service Companies»

Strategic pricing is a game-changing process for business-to-business pricing in today s highly competitive global markets. It continues to have a significant, positive impact on the profitability of companies that have embraced and employed it effectively. It is not unusual for companies to increase their bottom line by two to three points or more within the first two years after implementation. After all, what company doesn t want to add another three hundred thousand dollars to the bottom line for every ten million dollars in sales? And the real win is that these companies are also growing their businesses and improving customer satisfaction at the same time. B2B Strategic Pricing tweet Book01: Game-Changing Pricing Strategies for Manufacturing and Service Companies aims to provide business managers and marketing executives with that exact same advantage by arming them with the understanding of effective strategic pricing. This book, written by strategic-pricing specialist and ProfitSmart Solutions LLC founder Bob Bonacorsi, was designed to deliver practical yet comprehensive insights into the why, how, and who of successful strategic pricing. It was also written to help managers and marketers effectively implement and integrate the strategic-pricing process into their own organization. Bob consolidates more than twenty years of marketing, product development, operations management, and business process experience. Having held a variety of leadership positions himsel...

ISBN: 9781616991265

Купить за 3972 грн (только Украина) в