Книга: Carvill Michelle «Get Social. Social Media Strategy and Tactics for Leaders»
|
Серия: "-" Business leaders audiences - their customers, competitors and employees alike - live and breathe social media. In our hyperconnected culture, social media is the glue that allows us to stay connected to communities, products and brands. If your customers are on social media, along with your competition, then shouldn't you be there too? Get Social untangles the social media folklore and gets to the point of how leaders can personally use social media to get real business results. Leaders who use social media platforms right have been shown to be more connected to their customers and employees, they gather major market research advantage by being part of the social conversation and they embody their brand message thus connecting with people on an authentic level. Get Social guides you through what you need to know about social media, and how it connects to your wider business strategy and the bottom line. Michelle Carvill helps you to identify how you can find your voice through all the different platforms and consistently be the leader you want to be. Along with a social CEO health check, Get Social offers invaluable templates, content plans and profiles of successful social media savvy CEOs. This book will give you all the tools you need to successfully launch yourself in the social conversation and see immediate results for your business. Издательство: "TBS (Kogan Page)" (2018)
Купить за 1828 руб в My-shop |
Другие книги схожей тематики:
| Автор | Книга | Описание | Год | Цена | Тип книги |
|---|
См. также в других словарях:
strategy — /strat i jee/, n., pl. strategies. 1. Also, strategics. the science or art of combining and employing the means of war in planning and directing large military movements and operations. 2. the use or an instance of using this science or art. 3.… … Universalium
Media and Publishing — ▪ 2007 Introduction The Frankfurt Book Fair enjoyed a record number of exhibitors, and the distribution of free newspapers surged. TV broadcasters experimented with ways of engaging their audience via the Internet; mobile TV grew; magazine… … Universalium
Framing (social sciences) — For other uses, see Framing (disambiguation). Contents 1 Framing effect in communication research 1.1 Frame building 1.2 F … Wikipedia
Viet Cong and PAVN battle tactics — Soldier of a NLF/Viet Cong Main Force Unit. They shared common arms, procedures, tactics, organization and personnel with PAVN. Viet Cong and PAVN battle tactics comprised a flexible mix of guerrilla and conventional warfare battle tactics used… … Wikipedia
Media manipulation — is an aspect of public relations in which partisans create an image or argument that favours their particular interests.[1][2] Such tactics may include the use of logical fallacies and propaganda techniques, and often involve the suppression of… … Wikipedia
HISTORICAL SURVEY: THE STATE AND ITS ANTECEDENTS (1880–2006) — Introduction It took the new Jewish nation about 70 years to emerge as the State of Israel. The immediate stimulus that initiated the modern return to Zion was the disappointment, in the last quarter of the 19th century, of the expectation that… … Encyclopedia of Judaism
