Книга: Goodwin Tom «Digital Darwinism. Survival of the Fittest in the Age of Business Disruption»

Серия: "-"

Every assumption we've made about digital is wrong. Incremental change isn't good enough, adding technology at the edges won't work, digital isn't a thing - it's everything. Digital Darwinism takes an exhilarating look at disruptive thinking to inspire those who want to achieve and make change happen by being the best at digital transformation. This book wants to light a fire underneath complacent leaders and inspire those who want to achieve and make change happen through disruptive thinking. Digital first companies, from Uber to Facebook, Amazon to WeWork, AirBnB to Alibaba, have been the fastest growing companies the world has ever known. But they won't necessarily be the final winners or the only ones to succeed. From retail to governance, healthcare to democracy, banking to transportation, there is huge opportunity for creative digital change. The new expectations and dynamics that have come from digitization and mobilization can destroy companies but they can also transform them if the right strategy is in place. Tom Goodwin shines a light into the future by exploring technology, society and the lessons of the past so that you can understand how to adapt, what to embrace and what to ignore. If you have an interest in the future or if you want your organization to succeed, you need to be enlightened by Digital Darwinism.

Издательство: "TBS (Kogan Page)" (2018)

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