Book: Kahneman Daniel «Thinking, Fast and Slow»

Thinking, Fast and Slow

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Daniel Kahneman, recipient of the Nobel Prize in Economic Sciences for his seminal work in psychology that challenged the rational model of judgment and decision making, is one of our most important thinkers. His ideas have had a profound and widely regarded impact on many fields - including economics, medicine, and politics - but until now, he has never brought together his many years of research and thinking in one book. In the highly anticipated Thinking, Fast and Slow, Kahneman takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. Kahneman exposes the extraordinary capabilities - and also the faults and biases - of fast thinking, and reveals the pervasive influence of intuitive impressions on our thoughts and behavior. The impact of loss aversion and overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the challenges of properly framing risks at work and at home, the profound effect of cognitive biases on everything from playing the stock market to planning the next vacation - each of these can be understood only by knowing how the two systems work together to shape our judgments and decisions. Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives - and how we can use different techniques to guard against the mental glitches that often get us into trouble. Thinking, Fast and Slow will transform the way you think about thinking.

Издательство: "Holtzbrinck" (2013)

ISBN: 978-0-374-53355-7

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Thinking, Fast and SlowThe New York Times Bestseller, acclaimed by author such as Freakonomics co-author Steven D. Levitt, Black Swan author Nassim Nicholas Taleb and Nudge co-author Richard Thaler, Thinking Fast and Slow… — Penguin Group, - Подробнее...2012978бумажная книга
Thinking, Fast and SlowThe New York Times Bestseller, acclaimed by author such as Freakonomics co-author Steven D. Levitt, Black Swan author Nassim Nicholas Taleb and Nudge co-author Richard Thaler, Thinking Fast and Slow… — Penguin Group, (формат: 130x195, 512 стр.) Подробнее...20121265бумажная книга

Kahneman, Daniel

▪ Israeli psychologist
born March 5, 1934, Tel Aviv, Israel

      Israeli-born psychologist, corecipient of the Nobel Prize for Economics in 2002 for his integration of psychological research into economic science. His pioneering work examined human judgment and decision making under uncertainty. Kahneman shared the award with American economist Vernon L. Smith (Smith, Vernon L.).

      Kahneman attended Hebrew University (B.A., 1954) in Jerusalem and the University of California, Berkeley (Ph.D., 1961). He was a lecturer (1961–70) and a professor (1970–78) of psychology at Hebrew University; from 2000 he held a fellowship at that university's Center for Rationality. From 1993 Kahneman was the Eugene Higgins Professor of Psychology at Princeton University and a professor of public affairs at Princeton's Woodrow Wilson School of Public and International Affairs. He was on the editorial boards of several academic journals, notably the Journal of Behavioral Decision Making and the Journal of Risk and Uncertainty.

      Kahneman began his prizewinning research in the late 1960s. In order to increase understanding of how people make economic decisions, he drew on cognitive psychology in relation to the mental processes used in forming judgments and making choices. Kahneman's research with Amos Tversky on decision making under uncertainty resulted in the formulation of a new branch of economics, prospect theory, which was the subject of their seminal article Prospect Theory: An Analysis of Decisions Under Risk (1979). Previously, economists had believed that people's decisions are determined by the expected gains from each possible future scenario multiplied by its probability of occurring, but if people make an irrational judgment by giving more weight to some scenarios than to others, their decision will be different from that predicted by traditional economic theory. Kahneman's research (based on surveys and experiments) showed that his subjects were incapable of analyzing complex decision situations when the future consequences were uncertain. Instead, they relied on heuristic shortcuts, or rule-of-thumb, with few people evaluating their underlying probability.

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Источник: Kahneman, Daniel

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