Электронная книга: JoAnn Sciarrino «The Strategic Digital Media Entrepreneur»
|
A goldmine of strategic insights and practical business guidance covering all aspects of media entrepreneurship in the Digital Age The media industry is facing epic upheaval. Revolutionary new technologies compel those in businesses as diverse as broadcasting to book publishing to radically recreate their business models or be left in history’s wake. At the same time, those with the next big idea are eager to acquire the business know-how needed to make it in today’s brave new world of media. Written by a uniquely well-qualified author team, this book addresses the concerns of both audiences. Penelope Muse Abernathy and JoAnn Sciarrino provide timely lessons on everything from media financing to marketing, business strategy to leadership, innovation to business accounting. They use numerous case studies and real-world vignettes to reveal the success secrets of today’s hottest media entrepreneurs, as well as the fatal flaws that leads many promising new ventures down the road to ruin. They begin with a primer on digital entrepreneurship basics, covering how to create a winning digital business model, obtain financing, do business accounting, identify strategic challenges, and more. From there they show you how to: Develop sustainable customer-focused strategies while overcoming the unique leadership challenges of the Digital Age Define your company’s unique value proposition, prioritize investments in key assets, and form strategic partnerships and alliances Understand and prepare to exploit the vast potential inherent in the next generation of digital technologies, including artificial intelligence, virtual reality, and blockchain, among others The two companion websites feature a wealth of supplemental material, including updates, instructional videos, essays by media leaders, as well as PowerPoint presentations and study guides for instructors. Packed with practical insights and guidance on all aspects of the business of media in the Digital Age, The Strategic Digital Media Entrepreneur is a must-have resource for professionals and students alike in advertising, marketing, business strategy, entrepreneurship, finance, social media, and more. Издательство: "John Wiley&Sons Limited"
ISBN: 9781119218050 электронная книга Купить за 8892.85 руб и скачать на Litres |
Другие книги схожей тематики:
| Автор | Книга | Описание | Год | Цена | Тип книги |
|---|---|---|---|---|---|
| Stephen Rappaport D. | Listen First!. Turning Social Media Conversations Into Business Advantage | This superb book synthesizes the industry's best thinking on the massive upside of listening. Listen First! is an invaluable resource for marketing executives and will help organizations create real… — John Wiley&Sons Limited (USD), электронная книга Подробнее... | 1622.74 | электронная книга |
См. также в других словарях:
Media and Publishing — ▪ 2007 Introduction The Frankfurt Book Fair enjoyed a record number of exhibitors, and the distribution of free newspapers surged. TV broadcasters experimented with ways of engaging their audience via the Internet; mobile TV grew; magazine… … Universalium
media convergence — Introduction phenomenon involving the interlocking of computing and information technology companies, telecommunications networks, and content providers from the publishing worlds of newspapers, magazines, music, radio, television, films, and… … Universalium
National broadband plans from around the world — Broadband is a term normally considered to be synonymous with a high speed connection to the internet. The term itself is technology neutral; broadband can be delived by a range of technologies including DSL, LTE or next generation access. This… … Wikipedia
Andrew Bentley (entrepreneur) — Andrew Bentley (born January 26, 1962) is a successful British media entrepreneur, former record label executive, and former international management and financial figurehead for some of the biggest global corporations in various sectors. He has… … Wikipedia
Dave King (entrepreneur) — Dave King Born 29 January 1974 (1974 01 29) (age 37) Liverpool, England, United Kingdom Residence … Wikipedia
Michael Jones (Internet entrepreneur) — Michael Jones Michael Jones was named CEO of MySpace on October 1, 2010.[1] In this role, Mike oversees global business operations for Myspace, Myspace Music and Myspace Mobile. He is also responsible for business development, strategic… … Wikipedia
