Электронная книга: Michel Millot «Embarrassment of Product Choices 1. How to Consume Differently»
When there are too many choices, there is no choice. The choices are entangled in a maze of rather confused possibilities. They go through many nebulous paths. Doubt, hesitation, indecision, become the only resolutions possible. Choosing is the anxiety of being wrong! The brand, the quality / price ratio, the aesthetics… give confidence, but often with naivety! There is a gap between the reality of the qualities of the products and the perception of the customer. These are prejudices, illusions, a lack of knowledge … Generally speaking, is the consumer-client able to appreciate, by sight, by touch, or even bya brief trial of operation, all the strengths and weaknesses? a lot of products? Market value dominates the use value. Marketing will discover that we must no longer confuse the consumer (the customer) and the user. The economic system only works because consumers are in the opacity of their choices. The search for technical prowess and above all market value has dominated the search for value in use.
Издательство: "John Wiley&Sons Limited (USD)"
ISBN: 9781119557050 электронная книга Купить за 12643.68 руб и скачать на Litres
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|Embarrassment of Product Choices 2. Towards a Society of Well-being||Product information is excessively commercial and technical. There is no single best product for all, and the price/quality ratio can be deceptive. Word of mouth is growing with opinions shared on… — John Wiley&Sons Limited, электронная книга Подробнее...||12643.68||электронная книга|
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