Электронная книга: Dr. Dan Ariely «Predictably Irrational»
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Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner. Издательство: "HarperCollins"
ISBN: 9780007319923 электронная книга Купить за 488.65 руб и скачать на Litres |
Другие книги автора:
| Книга | Описание | Год | Цена | Тип книги |
|---|---|---|---|---|
| The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home | — HarperCollins, электронная книга Подробнее... | электронная книга | ||
| The Irrational Bundle | — HarperCollins, электронная книга Подробнее... | электронная книга |
См. также в других словарях:
Predictably Irrational — Infobox Book name = Predictably Irrational: The Hidden Forces That Shape Our Decisions title orig = translator = image caption = author = Dan Ariely illustrator = cover artist = country = USA language = English series = subject = genre =… … Wikipedia
Irrational — Als irrational (von lat.: irrationalis, „unvernünftig“) bezeichnet man Sachverhalte oder Ideen, die der menschlichen Vernunft (lat.: ratio) widersprechen oder aber sich dieser entziehen. Der Begriff Irrationalität wird hierzu teils synonym als… … Deutsch Wikipedia
Ариэли, Дэн — Дэн Ариэли Дэн Ариэли на конференц … Википедия
Dan Ariely — speaking at TED, 2009 Born April 29, 1968 (1968 04 29) … Wikipedia
Behavioral economics — and its related area of study, behavioral finance, use social, cognitive and emotional factors in understanding the economic decisions of individuals and institutions performing economic functions, including consumers, borrowers and investors,… … Wikipedia
List of Duke University people — This list of Duke University people includes alumni, faculty, presidents, and major philanthropists of Duke University, which includes three undergraduate and ten graduate schools. The undergraduate schools include Trinity College of Arts and… … Wikipedia
