Электронная книга: Carole Engle R. «Seafood and Aquaculture Marketing Handbook»
|
Aquaculture, the farming of aquatic animals and plants, and other seafood businesses continue to grow rapidly around the world. However, many of these businesses fail due to the lack of sufficient attention to marketing. The Seafood and Aquaculture Marketing Handbook provides the reader with a comprehensive, yet user-friendly presentation of key concepts and tools necessary for aquaculture and seafood businesses to evaluate and adapt to changing market conditions. Markets for aquaculture and seafood products are diverse, dynamic, and complex. The Seafood and Aquaculture Marketing Handbook presents fundamental principles of marketing, specific discussion of aquaculture and seafood market channels and supply chains from around the world, and builds towards a step-by-step approach to strategic market planning for successful aquaculture and seafood businesses. This book is an essential reference for all aquaculture and seafood businesses as well as students of aquaculture. The volume contains a series of synopses of specific markets, an extensive annotated bibliography, and webliography for additional sources of information. Written by authors with vast experience in international marketing of aquaculture and seafood products, this volume is a valuable source of guidance for those seeking to identify profitable markets for their aquaculture and seafood products. Издательство: "John Wiley&Sons Limited"
ISBN: 9781118859247 электронная книга Купить за 11578.82 руб и скачать на Litres |
Другие книги автора:
| Книга | Описание | Год | Цена | Тип книги |
|---|---|---|---|---|
| Aquaculture Economics and Financing. Management and Analysis | Aquaculture Economics and Financing: Management and Analysis provides a detailed and specific set of guidelines for using economic and financial analysis in aquaculture production. By discussing key… — John Wiley&Sons Limited, электронная книга Подробнее... | электронная книга |
См. также в других словарях:
Fish diseases and parasites — This gizzard shad has VHS, a deadly infectious disease which causes bleeding. It afflicts over 50 species of freshwater and marine fish in the northern hemisphere.[1] Like humans and other animals, fish suffer from diseases and parasites. Fish… … Wikipedia
Fish marketing — Fish marketing, is the marketing and sale of fish products.Live food fish tradeThe live food fish trade is a global system that links fishing communities with markets, primarily in Hong Kong and mainland China. Many of the fish are captured on… … Wikipedia
Fishery — See also: fishing and fishing industry A salmon fishery with salmon spawning within the Becharof Wilderness in southern Alaska. Generally, a fishery is an entity engaged in raising and/or harvesting fish, which is determined by some… … Wikipedia
Fish farming — Intensive koi aquaculture facility in Israel Fish farming is the principal form of aquaculture, while other methods may fall under mariculture. Fish farming involves raising fish commercially in tanks or enclosures, usually for food. A facility… … Wikipedia
Culture of microalgae in hatcheries — Raceway pond used to cultivate microalgae. The water is kept in constantly motion with a powered paddle wheel. Microalgae or microscopic algae grow in either marine or freshwater systems. They are primary producers in the oceans that convert… … Wikipedia
Prawn — For other uses, see Prawn (disambiguation). Dendrobranchiata Temporal range: Famennian–Recent … Wikipedia
