Электронная книга: Karine Nahon «Going Viral»

Going Viral

We live in a world where a tweet can be instantly retweeted and read by millions around the world in minutes, where a video forwarded to friends can destroy a political career in hours, and where an unknown man or woman can become an international celebrity overnight. Virality: individuals create it, governments fear it, companies would die for it. So what is virality and how does it work? Why does one particular video get millions of views while hundreds of thousands of others get only a handful? In Going Viral, Nahon and Hemsley uncover the factors that make things go viral online. They analyze the characteristics of networks that shape virality, including the crucial role of gatekeepers who control the flow of information and connect networks to one another. They also explore the role of human attention, showing how phenomena like word of mouth, bandwagon effects, homophily and interest networks help to explain the patterns of individual behavior that make viral events. Drawing on a wide range of examples, from the Joseph Kony video to the tweet that spread the news that Osama Bin Laden was dead, from the video of Homer Simpson voting in the US elections to the photo of a police officer pepper-spraying students at the University of California Davis, this path-breaking account of viral events will be essential reading for students, scholars, politicians, policymakers, executives, artists, musicians and anyone who wants to understand how our world today is being shaped by the flow of information online.

Издательство: "John Wiley&Sons Limited"

ISBN: 9780745674230

электронная книга

Купить за 5401.5 руб и скачать на Litres

Другие книги схожей тематики:

АвторКнигаОписаниеГодЦенаТип книги
Derrick FeldmannSocial Movements for Good: How Companies and Causes Create Viral ChangeCreate real change in the new social movement paradigm Social Movements for Good is a guidebook for driving change, by taking advantage of the social«currency» that makes movements go viral. Author… — @John Wiley&Sons Limited, @ @ @ @ Подробнее...
2316.5электронная книга

Look at other dictionaries:

  • Viral (Gurren Lagann) — Infobox animanga character color = #CC3300 name = Viral series = Tengen Toppa Gurren Lagann caption = Viral creator = Kazuki Nakashima voiced by = Nobuyuki Hiyama (Japanese) Sam Riegel (English) gender = Male species = Shark/Cat Beastmen… …   Wikipedia

  • Viral art — According to the author Malcolm Miles, [Miles, M. (2001). Viral Art – Strategies For a New Democracy. Journal of Visual Art Practices, Vol. 1 (2), pp 71 79.] viral art originated as a contemporary visual art practice, which used shock tactics to… …   Wikipedia

  • Thriller (viral video) — Thriller is a YouTube remake of Michael Jackson s original Thriller music video [ [http://www.zideo.nl/index.php?option=com podfeed zideo=6b3469576e413d3d playzideo=6c4971566d31673d Zide.nl Thriller] ] by prison inmates from the Philippines has… …   Wikipedia

  • Ben Going — Infobox Internet celebrity name = Ben Going imagesize = caption = birthname = birthdate = birth date and age|1985|6|15 birthplace = Cocoa, Florida United States deathdate = deathplace = othername = nationality = spouse(s) = webalias = boh3m3… …   Wikipedia

  • Occupy Wall Street — This article is about the protests in New York City. For the wider movement, see Occupy movement. Occupy Wall Street Part of the Occupy movement …   Wikipedia

  • Lo que tú Quieras Oír — ( Whatever You Want To Hear ) is a Spanish language short drama by Guilermo Zapata added to YouTube on March 26 2006. [ [http://www.youtube.com/watch?v=12Z3J1uzd0Q Lo que tú Quieras Oír] kaejane; Youtube; 26 03 06; Accessed 30 07 08 ] The video… …   Wikipedia

  • VirtualBartender.beer.com — Virtual Bartender, an example of viral marketing, is an online video feature that allows visitors to interact with a barmaiden (Playboy Model Tammy Plante). When Tammy recognizes a request, such as pour me a beer, dance on the bar or fight like a …   Wikipedia

  • Список эпизодов телесериала «Следствие по телу» — Список серий медицинско драматического сериала «Следствие по телу» с Даной Дилейни в главной роли. Сериал рассказывает об одном из лучших нейрохирургов Меган Хант, которая после автомобильной аварии больше не может заниматься работой, но Меган не …   Википедия

  • MadV — (birthdate unknown) is a YouTube video director and magician, active since April 11, 2006. His video persona wears a replica Guy Fawkes mask, popularised by Alan Moore s graphic novel V for Vendetta , which is, in turn, the source of his… …   Wikipedia

  • The Oregon Duck — The university uses Donald Duck as its mascot University University of Oregon Conference Pac 12 Description …   Wikipedia

  • Damo and Ivor — is an Irish comedy duo act which features two contrasting Dublin stereotypes. Their musical parody, Everybody s Drinkin debuted at sixth position in the Irish Singles Chart in April 2011.[1] Contents 1 Origin 2 Everybody s Drinkin …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”

We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.