Электронная книга: David Stewart W. «The Marketing Pathfinder. Key Concepts and Cases for Marketing Strategy and Decision Making»
Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positioning and brand management to customer relations, marketing is the engine that drives innovation and growth in the modern business organization. This latest addition to the acclaimed Pathfinder series, like its popular predecessor, The Strategy Pathfinder, features a unique blend of core concepts and brief, international case studies. A refreshing contrast to traditional marketing texts and references, which tend to be prescriptive and directive, The Marketing Pathfinder offers professionals and marketing students alike an effective way to contextualize the marketing decisions they'll make in the real world of business. Not another one-size-fits-all marketing toolkit, The Marketing Pathfinder functions as a dynamic, interactive resource Each chapter presents a set of core concepts, frameworks, and tools, followed by five or more short, lively international case studies illustrating how the concepts and tools can be applied in the real world The case studies are specifically designed to encourage readers to pursue additional independent research and to encourage them to articulate and defend their decisions Throughout, the emphasis is on the reader as a marketing professional in the thick of it and responsible for the decisions they make Издательство: "John Wiley&Sons Limited"
ISBN: 9781118758762 электронная книга Купить за 5096 руб и скачать на Litres |
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David Stewart — may refer to: David Stewart, Earl of Strathearn (d. c. 1386) David Stewart, Duke of Rothesay, heir to the throne of Scotland (d.1402) David Stewart (footballer), Scotland international goalkeeper David Stewart (footballer born 1874), Scotland… … Wikipedia
David Stewart — ist der Name folgender Personen: David Stewart, 1. Duke of Rothesay (1378–1402), schottischer Thronerbe David Stewart, 2. Earl of Strathearn (1357 1386), schottischer Adliger David Stewart (Maryland) (1800–1858), US amerikanischer Politiker David … Deutsch Wikipedia
David Stewart, Duke of Rothesay — David Stewart (24 October 1378 – 26 March 1402, at Falkland Palace, Fife, Scotland) was the heir to the throne of Scotland from 1390 and the first Duke of Rothesay from 1398. He also held the titles of Earl of Atholl (1398–1402) and Earl of… … Wikipedia
David Stewart (bishop) — David Stewart Bishop of Moray Church Roman Catholic Church See Diocese of Moray In Office 1462–1476 Predecessor … Wikipedia
David Stewart (American football) — David Stewart No. 76 Tennessee Titans Offensive tackle Personal information Date of birth: August 28, 1982 (1982 08 28) (age 29) … Wikipedia
David Stewart, Earl of Strathearn — David Stewart (1357 – c. 1386), Prince of Scotland, was a 14th century Scottish magnate. He was the eldest son of the second marriage of King Robert II of Scotland with Euphemia de Ross. King Robert, on 26 March 1371, the day of his coronation,… … Wikipedia