Электронная книга: Jeff Brooks «The Money-Raising Nonprofit Brand. Motivating Donors to Give, Give Happily, and Keep on Giving»
Why commercial-style branding doesn't work for nonprofits—and what does Taking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked. Written by a longtime industry insider, this book argues that branding strategies borrowed from for-profit companies hasn't just failed, but has actually discouraged giving. But why does branding—a well-developed discipline with a history of commercial success—fail when applied to nonprofits? The Money-Raising Nonprofit Brand + Website argues that commercial-style branding is the wrong tool applied in the wrong way to the wrong industry. Offers a real-world fundraising strategies that work in the nonprofit world Disabuses readers of the dangerous notion that commercial-style marketing works in the fundamentally different nonprofit world Written by an industry insider with 25 years of experience raising funds for many of the most successful nonprofits in the world Nonprofit fundraising is a fundamentally different world—financially, emotionally, and practically—than commercial marketing. Here, the author explains why commercial marketing strategies don't work and provides practical, experience-based alternatives that do. Издательство: "John Wiley&Sons Limited"
ISBN: 9781118583395 электронная книга Купить за 4169.99 руб и скачать на Litres |
Jeff Brooks
Jeff Brooks est un acteur canadien né le 7 avril 1950 à Vancouver (Canada).
Sommaire |
Biographie
Filmographie
- 1987 : Le Secret de mon succès (The Secret of My Succe$s) : Executive
- 1990 : Le Bûcher des vanités (The Bonfire of the Vanities) : Bondsman
- 1988 : Almost There! (série TV) : Jonathan Harlow / MacCracken (1990-1992)
- 1992 : Barney & Friends (série TV) : B.J.
- 1994 : The Cosby Mysteries (TV) : Lewis Frank, DDS
- 1994 : L'Amour en équation (I.Q.) : Reporter
- 1995 : Sauvez Willy 2 (Free Willy 2: The Adventure Home) : Protester
- 2001 : The Boys of Sunset Ridge : Richard Belfry-Marshall
Récompenses et Nominations
Récompenses
Nominations
Anecdotes
Liens externes
- Acteur canadien
- Naissance en 1950
Источник: Jeff Brooks
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Автор | Книга | Описание | Год | Цена | Тип книги |
---|---|---|---|---|---|
Jeff Brooks | The Money-Raising Nonprofit Brand. Motivating Donors to Give, Give Happily, and Keep on Giving | Why commercial-style branding doesn't work for nonprofits—and what does Taking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to… — John Wiley&Sons Limited, электронная книга Подробнее... | 4169.99 | электронная книга |
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