Электронная книга: Steve May «The Handbook of Communication and Corporate Social Responsibility»

The Handbook of Communication and Corporate Social Responsibility

This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field. Addresses a gap in the existing CSR literature Demonstrates the relevance of effective CSR communication for the management of organizations The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management

Издательство: "John Wiley&Sons Limited"

ISBN: 9781118078662

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  • Corporate social responsibility — For other types of responsibility, see Responsibility (disambiguation). Corporate social responsibility (CSR, also called corporate conscience, corporate citizenship, social performance, or sustainable responsible business)[1] is a form of… …   Wikipedia

  • Corporate social entrepreneur — A corporate social entrepreneur (CSE) is defined as an employee of the firm who operates in a socially entrepreneurial manner; identifying opportunities for and/ or championing socially responsible activity; in addition to helping the firm… …   Wikipedia

  • Corporate communication — is the message issued by a corporate organization, body, or institute to its publics. Publics can be both internal (employees, stakeholders, i.e. share and stock holders) and external (agencies, channel partners, media, government, industry… …   Wikipedia

  • Corporate citizenship — is a term used to describe a company s role in, or responsibilities towards society. For this reason it is sometimes used interchangeably with corporate social responsibility, and in fact many companies including Microsoft, IBM and Novartis have… …   Wikipedia

  • Social ecological model — The Social Ecological Model, also called Social Ecological Perspective, is a framework to examine the multiple effects and interrelatedness of social elements in an environment. SEM can provide a theoretical framework to analyze various contexts… …   Wikipedia

  • Corporate nationalism — Not to be confused with Business nationalism. Corporatism …   Wikipedia

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