Электронная книга: Dheeraj Sinha «Consumer India. Inside the Indian Mind and Wallet»
|
|
A richly insightful account of one of the most significant transformations in the world today. Dheeraj Sinha's intelligence vividly illuminates the intersection of culture and commerce in New India. Adam Morgan Founder eatbigfish Among the many books I have read on the cultural evolution taking place in India, this is perhaps the most insightful. It does not just map mindset changes; it does so with the certainty of a person who has lived the changes as much as he has witnessed them. Every marketeer should keep this book on his office desk as a ready reckoner. Ranjan Kapur Country Manager– India WPP India in many ways is a «Nation of Nations.» So much heterogeneity and hence complexity in understanding consumers and consumerism. Dheeraj has done a commendable job in peeling off the layers from the onion—creating frameworks and providing very relatable examples to understand the culture. For instance, Dheeraj has used Bollywood as an effective mirror to portray societal changes. Consumer India is a must-read for those who want to understand the cultural evolution of India with its nuances. Rajesh Jejurikar Chief Executive – Automotive Division Mahindra&Mahindra Ltd. A labor of love. For years, I have marveled at how Dheeraj's inquisitive brain continuously churns away to make meaning of everything he observes. His writing simultaneously reflects him as a«sutradaar» telling the captivating story of a changing India, even as it does so with the unbiased and expert credentials of the «computerji» he describes here. Dheeraj insightfully marries the rapid changes he chronicles with the assimilative fabric of India; where «and» trumps «or.» Against the cliché «change is the only constant,» he underlines that in India, change works with the constant. Enjoy the ride on Dheeraj's time machine! Prasad Narasimhan Managing Partner, Asia Brandgym Издательство: "John Wiley&Sons Limited"
ISBN: 9780470826317 электронная книга Купить за 2158.25 руб и скачать на Litres |
Другие книги автора:
| Книга | Описание | Год | Цена | Тип книги |
|---|---|---|---|---|
| Consumer India. Inside the Indian Mind and Wallet | A richly insightful account of one of the most significant transformations in the world today. Dheeraj Sinha's intelligence vividly illuminates the intersection of culture and commerce in New India… — John Wiley&Sons Limited, электронная книга Подробнее... | электронная книга |
См. также в других словарях:
United Kingdom — a kingdom in NW Europe, consisting of Great Britain and Northern Ireland: formerly comprising Great Britain and Ireland 1801 1922. 58,610,182; 94,242 sq. mi. (244,100 sq. km). Cap.: London. Abbr.: U.K. Official name, United Kingdom of Great… … Universalium
South Africa — Republic of, a country in S Africa; member of the Commonwealth of Nations until 1961. 42,327,458; 472,000 sq. mi. (1,222,480 sq. km). Capitals: Pretoria and Cape Town. Formerly, Union of South Africa. * * * South Africa Introduction South Africa… … Universalium
Radio-frequency identification — (RFID) is a technology that uses radio waves to transfer data from an electronic tag, called RFID tag or label, attached to an object, through a reader for the purpose of identifying and tracking the object. Some RFID tags can be read from… … Wikipedia
Criminal law — For the 1989 film, see Criminal Law (film). Criminal law, is the body of law that relates to crime. It might be defined as the body of rules that defines conduct that is not allowed because it is held to threaten, harm or endanger the safety and… … Wikipedia
