Книга: Siegert Gabriele «Commercial Communication in the Digital Age: Information or Disinformation?»
|
Серия: "-" In today's digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities topublish, get informed or communicate - to "co-create"-, and toreach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questionsand related issues. Издательство: "De Gruyter" (2017)
Купить за 12767 руб в My-shop |
Другие книги схожей тематики:
| Автор | Книга | Описание | Год | Цена | Тип книги |
|---|
См. также в других словарях:
Propaganda — This article is about the form of communication. For other uses, see Propaganda (disambiguation). French Military Propaganda postcard showing a caricature of Kaiser Wilhelm II biting the world (c. 1915) … Wikipedia
Korean Air Lines Flight 007 — Flight 007 redirects here. For other uses, see Flight 7 (disambiguation). Korean Air Lines Flight 007 Artist s rendition of HL7442, the KAL 747 lost during Flight 007 Occurrence summary … Wikipedia
United Nations — 1. an international organization, with headquarters in New York City, formed to promote international peace, security, and cooperation under the terms of the charter signed by 51 founding countries in San Francisco in 1945. Abbr.: UN Cf. General… … Universalium
South Africa — Republic of, a country in S Africa; member of the Commonwealth of Nations until 1961. 42,327,458; 472,000 sq. mi. (1,222,480 sq. km). Capitals: Pretoria and Cape Town. Formerly, Union of South Africa. * * * South Africa Introduction South Africa… … Universalium
9/11 conspiracy theories — The collapse of the two World Trade Center towers and the nearby WTC7 (in this photo, the brown building to the left of the towers) is a major focus of 9/11 cons … Wikipedia
Calendar of 2002 — ▪ 2003 January I will not wait on events while dangers gather. I will not stand by as peril draws closer and closer. The United States of America will not permit the world s most dangerous regimes to threaten us with the world s most destructive… … Universalium
