Книга: Alycia de Mesa «Brand Avatar. Translating Virtual World Branding into Real World Success»

Серия: "-"

This book includes examples as diverse as Adidas, Jean-Paul Gaultier, and MTV, which help to illustrate strategies for successfully developing a brand presence in online communities, such as Second Life. This is the only brand strategy book on successfully targeting virtual communities. There is a huge amount of interest in virtual communities such as Second Life. The author is a well known brand consultant to multinational companies. Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies.

Издательство: "Macmillan Publishers" (2009)

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