Книга: Zilliox Danielle «The Get-Started Guide to M-Commerce and Mobile Technology»

The Get-Started Guide to M-Commerce and Mobile Technology

Серия: "-"

PDAs, Internet phones, web pads - wireless is here in a big way. But just because potential customers have "unplugged" themselves doesn't mean you can't reach them. The best news is, you don't need a lot of computer expertise to capitalize on the snowballing mobile commerce trend." The Get-Started Guide to M-Commerce" is a nontechnical, easy-to-use introduction that takes you and your company through the strategic, technical, and marketing processes crucial to transforming your business into a mobile-market success story. From deciding whether or not to" go mobile" to the do's and don'ts of implementing m-commerce technology, this accessible guide offers a reader-friendly overview of issues like: evaluating multiple m-commerce options; adapting HTML for the possibilities and limitations of mobile device displays; creating HDTML and WAP pages; and, guaranteeing secure transactions and customer privacy and many more, including how to shift to wireless internal networking, and how to advertise your business to customers on the move.

Издательство: "AMACOM" (2002)

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