Электронная книга: А. М. Телешевская «Cross-cultural Business English Communication»

Cross-cultural Business English Communication

Учебник предназначен для бакалавров, магистров и аспирантов разных специальностей и ориентирован на формирование англоязычной деловой, страноведческой и коммуникативной компетенций, которые в контексте современных глобальных тенденций межкультурной интеграции и конфронтаций неизбежно становятся важными составляющими профессионализма. Тематически учебник охватывает как основные направления деловой коммуникации в их англоязычном выражении (собрания, совещания, переговоры, межличностные и межгрупповые деловые коммуникации разного характера и свойства), так и деловые культуры Запада и Востока в их предметно-ценностном выражении (национальноспецифические особенности деловой коммуникации, различия в коммуникативных стратегиях, речевые и поведенческие стили деловой коммуникации и др.). Каждая часть учебника снабжена практическими заданиями для формирование вербальных и невербальных навыков делового общения в условиях мультикультурной среды. Учебник предусматривает использование таких инновационных технологий обучения языку, как кейс-анализ, кросскультурный анализ, ролевые игры, мультимедийные презентации. “Cross-Cultural Business English Communication” также ориентирован на всех, кто интересуется вопросами культуры и кто профессионально заинтересован в получении знаний и практических навыковделового межкультурного общения.

Издательство: "КноРус" (2018)

ISBN: 978-5-4365-2581-5

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