Электронная книга: Sargeant Adrian «Fundraising Principles and Practice»

Fundraising Principles and Practice

This books offers a definitive text on the vital topic fundraising. It provides students of fundraising and nonprofit professionals access to the most relevant theories and includes concrete examples of modern fundraising practice. The book contains clear learning objectives, recommended readings, case studies, summary self-test questions, and exercises at the end of each chapter. The Principles and Practice of Fundraising comprehensively addresses all the major forms of fundraising and critical topics such as donor behavior and fundraising planning. Praise for fundraising principles and practice«Not only will fundraisers benefit from this comprehensive yet accessible text, but this should be required reading for all nonprofit practitioners and scholars. Reading this book will provide valuable insight on a vital subject and enhance the success of any fundraising effort.» ?John B. Ford, president, Academy of Marketing Science and professor of marketing, Old Dominion University «This is not just a how-to-do-it book. Rather, it provides deep knowledge about the nonprofit sector, its role in society, and the values and psychology of giving that is essential to responsible and effectivefundraising.» ?Paul Brest, president, William and Flora Hewlett Foundation and author, Money Well Spent «Adrian Sargeant is the world's foremost fundraising scholar. This text will be invaluable to the beginner, but new research findings mean it should also be a must read for established practitioners.» ?Steve Thomas, co-chair, Resource Alliance, and chairman, Stephen Thomas Ltd, Toronto «Designed and written to fill the void in current fundraising and development textbooks for both undergraduate and graduate students studying nonprofit management and leadership, Fundraising Principles and Practice surpasses my expectations for a comprehensive approach that will benefit American Humanics programs.» ?SueAnn Strom, vice president, Academic Partnerships, American Humanics®, Inc. «Sargeant is the accessible academic and this is typical of his work. It is rigorously researched, clear, concise, well written, well presented and entirely appropriate. Any fundraiser who knows what Adrian knows will outperform the others. It's as simple as that.» ?Ken Burnett, author, Relationship Fundraising and The Zen of Fundraising

Издательство: "John Wiley&Sons Limited"

ISBN: 9780470609347

электронная книга

Купить за 6083.79 руб и скачать на Litres

Другие книги схожей тематики:

АвторКнигаОписаниеГодЦенаТип книги
Adrian SargeantFundraising Principles and PracticeThe complete guide to fundraising planning, tools, methods, and more Fundraising Principles and Practice provides a unique resource for students and professionals seeking to deepen their… — @John Wiley&Sons Limited, @ @ @ @ Подробнее...
6177.33электронная книга
Dwight Burlingame F.Achieving Excellence in FundraisingAchieving Excellence in Fundraising is the go-to reference for fundraising principles, concepts, and techniques. With comprehensive guidance toward the fundraising role, this book reflects the latest… — @John Wiley&Sons Limited, @ @ @ @ Подробнее...
5405.16электронная книга
Marie DiTommasoWiley Not-for-Profit GAAP 2016. Interpretation and Application of Generally Accepted Accounting PrinciplesDetailed, practical coverage of GAAP, tailored to not-for-profit organizations Wiley Not-for-Profit GAAP 2016 is a thorough examination of the authoritative standards for measurement, presentation… — @John Wiley&Sons Limited (USD), @ @ @ @ Подробнее...
6829.15электронная книга
Warren RuppelWiley Not-for-Profit GAAP 2015. Interpretation and Application of Generally Accepted Accounting PrinciplesDetailed, practical coverage of GAAP, tailored to not-for-profit organizations Wiley Not-for-Profit GAAP 2015 is a thorough examination of the authoritative standards for measurement, presentation… — @John Wiley&Sons Limited, @ @ @ @ Подробнее...
8879.91электронная книга

См. также в других словарях:

  • Direct mail fundraising — is a form of direct marketing widely used by nonprofit organizations in North America and Europe to recruit or acquire new donors or members and to inform, cultivate, resolicit, and upgrade the level of their contributions or dues. The technique… …   Wikipedia

  • International Red Cross and Red Crescent Movement — Red Cross redirects here. For other uses, see Red Cross (disambiguation). Ibrahim Foundation The Red Cross and Red Crescent emblems, the symbols from which the movement derives its name. Founded 1863 Location Gen …   Wikipedia

  • ALIYAH AND ABSORPTION — GENERAL SURVEY Introduction Aliyah, ascension or going up, is the coming of Jews as individuals or in groups, from exile or diaspora to live in the Land of Israel. Those who go up for this purpose are known as olim – a term used in the Bible for… …   Encyclopedia of Judaism

  • Cultural and political image of John McCain — John McCain s personal character has dominated the image and perception of him.[1] His family s military heritage, his rebellious nature as a youth, his endurance over his treatment as a prisoner of war, his resulting physical limitations, his… …   Wikipedia

  • World Vision International — For the television production company of the same name, see Worldvision Enterprises. World Vision International Founder(s) Walter Stanley Mooneyham, World Vision United States Type Non governmental organization Founded 197 …   Wikipedia

  • Loyola Marymount University — Coordinates: 33°58′11″N 118°25′04″W / 33.969700°N 118.417900°W / 33.969700; 118.417900 …   Wikipedia

  • List of Canadians — This is a list of Canadians, people born in Canada, or who became citizens of Canada, grouped by their area of notability. This is an incomplete list, which may never be able to satisfy particular standards for completeness. You can help by… …   Wikipedia

  • Malvern water — This article is about natural Malvern spring water. For the bottled product, see Malvern Water (bottled water). St. Ann s Well, Great Malvern, a popular café for walkers on the hills. The building on the right houses the spout from which the… …   Wikipedia

  • ZIONISM — This article is arranged according to the following outline: the word and its meaning forerunners ḤIBBAT ZION ROOTS OF ḤIBBAT ZION background to the emergence of the movement the beginnings of the movement PINSKER S AUTOEMANCIPATION settlement… …   Encyclopedia of Judaism

  • UNITED STATES OF AMERICA — UNITED STATES OF AMERICA, country in N. America. This article is arranged according to the following outline: introduction Colonial Era, 1654–1776 Early National Period, 1776–1820 German Jewish Period, 1820–1880 East European Jewish Period,… …   Encyclopedia of Judaism

  • Transcendental Meditation movement — This article is about the movement. For the technique, see Transcendental Meditation technique. Maharishi Mahesh Yogi, founder of the Transcendental Meditation movement The Transcendental Meditation movement (also referred to as Transcendental… …   Wikipedia


Поделиться ссылкой на выделенное

Прямая ссылка:
Нажмите правой клавишей мыши и выберите «Копировать ссылку»