Электронная книга: Tsiptsis Konstantinos K. «Data Mining Techniques in CRM. Inside Customer Segmentation»

This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.

Издательство: "John Wiley&Sons Limited"

ISBN: 9780470685822

электронная книга

Купить за 7644.74 руб и скачать на Litres