Книга: Harrison Steve «How To Write Better Copy»
|
Серия: "How to: Academy" Whether you're an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more from that mysterious thing called'content', or you simply want to persuade your colleagues to adopt your point of view, How To Write better Copy by Steve Harrison will help you write better copy. It starts with the thinking before the writing, and how to create the all-important Brief. Then it takes you step-by-step from how to write a headline to how to get the response you want from your reader. With examples at every stage, and explanations based on both the author's twenty-five years'experience and recent scientific research, this book will help hone your skills - whether you're writing websites or press ads, e-zines or direct mail, brochures or blogs, posters or landing pages, emails or white papers. Издательство: "Macmillan Publishers" (2017)
Купить за 565 руб в My-shop |
Другие книги схожей тематики:
| Автор | Книга | Описание | Год | Цена | Тип книги |
|---|
См. также в других словарях:
How Opal Mehta Got Kissed, Got Wild, and Got a Life — … Wikipedia
write — verb 1 form letters and words on paper ADVERB ▪ clearly, neatly ▪ Children must learn to write neatly. ▪ busily ▪ She was busily writing in a notebook. ▪ … Collocations dictionary
calligraphy — calligrapher, calligraphist, n. calligraphic /kal i graf ik/, calligraphical, adj. calligraphically, adv. /keuh lig reuh fee/, n. 1. fancy penmanship, esp. highly decorative handwriting, as with a great many flourishes: She appreciated the… … Universalium
historiography — historiographic /hi stawr ee euh graf ik, stohr /, historiographical, adj. historiographically, adv. /hi stawr ee og reuh fee, stohr /, n., pl. historiographies. 1. the body of literature dealing with historical matters; histories collectively. 2 … Universalium
Education of the Blind — • Includes statistics and history Catholic Encyclopedia. Kevin Knight. 2006. Education of the Blind Education of the Blind … Catholic encyclopedia
Laurent Clerc — Infobox Person name=Laurent Clerc caption=Teacher, co founder of the first permanent school for the deaf in North America. birth date=birth date|1785|12|26|mf=y birth place=La Balme, France dead=dead death date=death date and… … Wikipedia
