Электронная книга: Chester Dawson «Lexus. The Relentless Pursuit»

Lexus. The Relentless Pursuit

A behind-the-scenes look at Lexus’s surprising twenty-year success story—in a revised new edition In the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan. But in 1989, Toyota entered the market with the Lexus LS 400, a car that could compete with theGermans in every category but price—it was US$30,000 cheaper. Within two years, Lexus had overtaken Mercedes-Benz in the United States and made a stunning success of Toyota’s brave foray into the global luxury market. Lexus: The Relentless Pursuit reveals why Toyota decided to take on the German automakers and how the new brand won praise and success for its unparalleled quality, unforgettable advertising, and unprecedented customer service. From the first boardroom planning session to Lexus's entry into the mega-luxury supercar market, this is the complete and compelling story of one of the world's most admired brands. Includes a new Foreword by legendary designer Erwin Lui, an Afterword with updates since the first edition, and a new Coda by leading Japanese automotive journalist Hisao Inoue Covers the racetrack triumph—and tragedy—behind the new US$375,000 Lexus LFA supercar Offers important business lessons for brand managers and executives For car enthusiasts, business leaders, and anyone interested in branding and marketing, Lexus: The Relentless Pursuit offers an amazing story of excellence and innovationin the automotive industry.

Издательство: "John Wiley&Sons Limited"

ISBN: 9780470828069

электронная книга

Купить за 1947.28 руб и скачать на Litres

Другие книги схожей тематики:

АвторКнигаОписаниеГодЦенаТип книги

См. также в других словарях:

  • Lexus GS — Hersteller: Toyota Produktionszeitraum: seit 1991 Klasse: Obere Mittelklasse Karosserieversionen: Stufenheck, viertürig Vorgängermodell: keines …   Deutsch Wikipedia

  • Lexus — Infobox Company company name= Lexus slogan = The Pursuit of Perfection company company type= Division foundation= 1989 founder = Eiji Toyoda location = flagicon|Japan Toyota, Aichi, Japan locations = key people= Kiyotaka Ise (Managing Officer)… …   Wikipedia

  • Lexus GS — Infobox Automobile name=Lexus GS manufacturer=Lexus parent company=Toyota Motor Corporation production=1991 ndash;present class=Mid size luxury sports sedan/ Executive car body style=4 door sedan platform=S Series assembly=Tahara, Aichi, Japan… …   Wikipedia

  • Lexus ES — Infobox Automobile name = Lexus ES manufacturer = Lexus parent company = Toyota Motor Corporation production = 1989 present assembly = Kyūshū, Japan class = Mid size luxury car/ Large family car/ Executive car body style = 4 door sedan layout =… …   Wikipedia

  • Lexus LS — ] reducing the risk of whiplash. In the U.S., the inclusion of the rear Pre Crash system is pending FCC regulatory approval. [cite web|url=http://money.cnn.com/magazines/business2/business2 archive/2007/02/01/8398972/?postversion=2007021507|title …   Wikipedia

  • Lexus LX — Infobox Automobile boxcolor = darkgreen name = Lexus LX manufacturer = Lexus parent company = Toyota Motor Corporation production = 1996 ndash;present class = Mid size SUV (LX 450) Full size SUV (LX 470/570) body style = 4 door SUV layout = Front …   Wikipedia

Поделиться ссылкой на выделенное

Прямая ссылка:
Нажмите правой клавишей мыши и выберите «Копировать ссылку»