Электронная книга: Peter Fisk «Creative Genius. An Innovation Guide for Business Leaders, Border Crossers and Game Changers»
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Time and space. Genetics and robotics. Education and fashion. Possibilities limited only by our imaginations. The future is yours to create. Could you be the Leonardo da Vinci of our times? Most ideas are incremental, quickly copied and suffocated by conventions.«Future back» thinking starts with stretching possibilities then makes them a reality «now forward». The best ideas emerge by seeing what everyone has seen, and thinking like nobody else. Newness occurs in the margins not the mainstream. Solutions emerge through powerful fusions of the best ideas into practical, useful concepts. Creative people rise up. Visionaries, border crossers and game changers. Engage your right brain, open your eyes, think more holistically… intuition rules. From Apple to Blackberry, GE to Google, innovative companies stand out from the crowd not so much for theirexceptional products, despite what one might assume, but for the way they challenge conventions, redefine markets, and change consumer expectations. Apple didn't just create the iPod; it envisioned the future of music and then made a product to service that future. And the same holds true for every highly innovative company. In Creative Genius, Peter Fisk presents ten tracks for innovation and provides business blueprints for making that innovation happen. Creative Genius is inspired by the imagination and perspective of Leonardo da Vinci, in order to drive creativity, design and innovation in more radical and powerful ways. It includes practical tools ranging from scenario planning and context reframing to accelerated innovation and market entry, plus 50 tracks, 25 tools, and 50 inspiring case studies. Creative Genius is«the best and last» in the Genius series by bestselling author Peter Fisk. Others include Business Genius, Marketing Genius and Customer Genius. Издательство: "John Wiley&Sons Limited"
ISBN: 9781906465186 электронная книга Купить за 2181.42 руб и скачать на Litres |
Другие книги автора:
| Книга | Описание | Год | Цена | Тип книги |
|---|---|---|---|---|
| Gamechangers. Creating Innovative Strategies for Business and Brands; New Approaches to Strategy, Innovation and Marketing | Shake up and redefine the market by changing your game! A new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are… — John Wiley&Sons Limited (USD), электронная книга Подробнее... | электронная книга | ||
| Customer Genius | Hello, I am your customer. Do you see the world like I do? It's simple really. Start with me and everything else follows. Together we can do extraordinary things. Are you ready? 10 building blocks… — John Wiley&Sons Limited (USD), электронная книга Подробнее... | электронная книга | ||
| Business Genius. A More Inspired Approach to Business Growth | At last, a more inspired approach to business. Business Genius describes how to grow your business more effectively through intelligent strategy and imaginative leadership, radical innovation and… — John Wiley&Sons Limited (USD), электронная книга Подробнее... | электронная книга | ||
| Marketing Genius | The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and… — John Wiley&Sons Limited (USD), электронная книга Подробнее... | электронная книга | ||
| Chemical Risk Assessment. A Manual for REACH | This book is an essential guide and support to understanding of the science and policy, procedure and practice that underpins the REACH risk assessments required for the use and placing on the market… — John Wiley&Sons Limited, электронная книга Подробнее... | электронная книга |
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