Электронная книга: Simon Middleton «What You Need to Know About Marketing»

What You Need to Know About Marketing

Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing. This book shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new‘digital'world, and how to avoid classic mistakes. In short, this is all you need to know about marketing. Introduction– Marketing: the world's second oldest business activity Chapter 1– The Product. Chapter 2 – The Marketing Strategy and the Marketing Plan Chapter 3 – Your Customers. Chapter 4 – Pricing and Promotion Chapter 5 – Placement or Distribution. Chapter 6 – Customer Engagement Chapter 7 – Branding Chapter 8 – Social Media and Digital Marketing

Издательство: "John Wiley&Sons Limited"

ISBN: 9781119974581

электронная книга

Купить за 1717.04 руб и скачать на Litres

Другие книги автора:

КнигаОписаниеГодЦенаТип книги
Build a Brand in 30 Days. With Simon Middleton, The Brand Strategy GuruYou don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book– and 30 days. Simon Middleton shows you how to create, manage and communicate… — John Wiley&Sons Limited (USD), электронная книга Подробнее...1299.97электронная книга

См. также в других словарях:

  • Marketing research — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… …   Universalium

  • Need for Speed: Hot Pursuit (2010 video game) — This article is about the 2010 video game. For other uses, see Need for Speed: Hot Pursuit (disambiguation). Need for Speed: Hot Pursuit European cover art Developer(s) Criterion Games …   Wikipedia

  • Marketing — For the magazine, see Marketing (magazine). Marketing Key concepts Product …   Wikipedia

  • Need identification — Contents 1 Seven Stages 2 Need Indentification 3 Meeting Objections 4 See also 5 References …   Wikipedia

  • Marketing operations — Key concepts Adobe • Automation • Benchmarking Best Practices • Budget Cisco Systems • CMO Data Privacy • Data Quality Data Warehouses • Database Marketing Demand Generation Digital Asset Management Enterprise… …   Wikipedia

  • Marketing for Grand Theft Auto IV — Mural ad for the game on a wall at Canal and Greene street, New York City, July 2007. Grand Theft Auto IV is the first title in the fourth generation of the best selling Grand Theft Auto video game franchise developed by Rockstar North which was… …   Wikipedia

  • marketing — finding out what customers want, then setting out to meet their needs, provided it can be done at a profit. Marketing includes market research, deciding on products and prices, advertising promoting distributing and selling. Glossary of Business… …   Financial and business terms

  • Business marketing — is the practice of individuals, or organizations, including commercial businesses, governments and institutions, facilitating the sale of their products or services to other companies or organizations that in turn resell them, use them as… …   Wikipedia

  • Dreaming of You (album) — Dreaming of You Studio album / Compilation album by Selena …   Wikipedia

  • Don't Forget About Us — Single par Mariah Carey extrait de l’album The Emancipation of Mimi Sortie 12 décembre 2005 Enregistrement 2005 …   Wikipédia en Français


Поделиться ссылкой на выделенное

Прямая ссылка:
Нажмите правой клавишей мыши и выберите «Копировать ссылку»