Электронная книга: Simon Middleton «What You Need to Know About Marketing»
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Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing. This book shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new‘digital'world, and how to avoid classic mistakes. In short, this is all you need to know about marketing. Introduction– Marketing: the world's second oldest business activity Chapter 1– The Product. Chapter 2 – The Marketing Strategy and the Marketing Plan Chapter 3 – Your Customers. Chapter 4 – Pricing and Promotion Chapter 5 – Placement or Distribution. Chapter 6 – Customer Engagement Chapter 7 – Branding Chapter 8 – Social Media and Digital Marketing Издательство: "John Wiley&Sons Limited"
ISBN: 9781119974581 электронная книга Купить за 1717.04 руб и скачать на Litres |
Другие книги автора:
| Книга | Описание | Год | Цена | Тип книги |
|---|---|---|---|---|
| Build a Brand in 30 Days. With Simon Middleton, The Brand Strategy Guru | You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book– and 30 days. Simon Middleton shows you how to create, manage and communicate… — John Wiley&Sons Limited (USD), электронная книга Подробнее... | электронная книга |
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