Книга: «The Handbook of Managing and Marketing Tourism Experiences»

The Handbook of Managing and Marketing Tourism Experiences

Серия: "-"

The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.

Издательство: "Emerald" (2016)

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