Электронная книга: Steve Cone «Powerlines. Words That Sell Brands, Grip Fans, and Sometimes Change History»
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Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candidate, or an organization with a powerline outshines the competition every time. Steve Cone, author of Steal These Ideas!, reveals the secrets to contemporary marketing's biggest mystery: how to conjure the phrase that will make a product irresistible and memorable. This book restores the lost art of creating killer slogans to its proper place: front and center in every campaign. Drawing on examples of great and not-so-great lines from marketing, politics, and popular culture, Cone provides an irreverent, intelligent, and insightful primer on a singularly important aspect of brand building. Silver Medal Winner, Advertising/Marketing/PR/Event Planning Category, Axiom Business Book Awards (2009) Издательство: "John Wiley&Sons Limited (USD)"
ISBN: 9780470883280 электронная книга Купить за 1495.45 руб и скачать на Litres |
Другие книги автора:
| Книга | Описание | Год | Цена | Тип книги |
|---|---|---|---|---|
| Steal These Ideas!. Marketing Secrets That Will Make You a Star | The marketer's guide to standing out from the crowd and connecting with consumers As advertisements become more ubiquitous online and off, the struggle to really capture a customer's attention is… — John Wiley&Sons Limited (USD), электронная книга Подробнее... | электронная книга | ||
| Steal These Ideas!. Marketing Secrets That Will Make You a Star | Working for nearly thirty years with and for leading companies including Citigroup, American Express, Epsilon, Apple, and Fidelity—with notable political and not-for-profit campaigns along the… — John Wiley&Sons Limited (USD), электронная книга Подробнее... | электронная книга |
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