Электронная книга: Steve Cone «Powerlines. Words That Sell Brands, Grip Fans, and Sometimes Change History»

Powerlines. Words That Sell Brands, Grip Fans, and Sometimes Change History

Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candidate, or an organization with a powerline outshines the competition every time. Steve Cone, author of Steal These Ideas!, reveals the secrets to contemporary marketing's biggest mystery: how to conjure the phrase that will make a product irresistible and memorable. This book restores the lost art of creating killer slogans to its proper place: front and center in every campaign. Drawing on examples of great and not-so-great lines from marketing, politics, and popular culture, Cone provides an irreverent, intelligent, and insightful primer on a singularly important aspect of brand building. Silver Medal Winner, Advertising/Marketing/PR/Event Planning Category, Axiom Business Book Awards (2009)

Издательство: "John Wiley&Sons Limited (USD)"

ISBN: 9780470883280

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Другие книги автора:

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Steal These Ideas!. Marketing Secrets That Will Make You a StarThe marketer's guide to standing out from the crowd and connecting with consumers As advertisements become more ubiquitous online and off, the struggle to really capture a customer's attention is… — John Wiley&Sons Limited (USD), электронная книга Подробнее...1622.74электронная книга
Steal These Ideas!. Marketing Secrets That Will Make You a StarWorking for nearly thirty years with and for leading companies including Citigroup, American Express, Epsilon, Apple, and Fidelity—with notable political and not-for-profit campaigns along the… — John Wiley&Sons Limited (USD), электронная книга Подробнее...1481.77электронная книга

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