Электронная книга: Jack Trout «Differentiate or Die. Survival in Our Era of Killer Competition»

Jack Trout

Jack Trout is an owner of Trout & Partners, a consulting firm. He is one of the founders and pioneers of positioning theory, and also marketing warfare theory.

Bibliography

* Jack Trout
** "Jack Trout on Strategy" — New York. McGraw-Hill. March 2004.
**"A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius" — New York. John Wiley & Sons. Nov 2002.
**"Big Brands. Big Trouble: Lessons Learned the Hard Way" — New York. John Wiley & Sons. 2001.
* Jack Trout with Steve Rivkin
**"Differentiate or Die" — New York. John Wiley & Sons. 2000.
**"The New Positioning" — New York. McGraw-Hill. 1996.
**"The Power of Simplicity" — New York. McGraw-Hill. Nov. 1998.
* Jack Trout with Al Ries
**"Positioning: The Battle for Your Mind" — New York. McGraw-Hill. 1981.
**"Marketing Warfare" — New York. McGraw-Hill. 1986.
**"Bottom-Up Marketing" — New York. McGraw-Hill. 1989.
**"The 22 Immutable Laws of Marketing" — New York. Harper Collins. 1993.

Источник: Jack Trout