Электронная книга: Jack Trout «Differentiate or Die. Survival in Our Era of Killer Competition»

Differentiate or Die. Survival in Our Era of Killer Competition

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.

Издательство: "John Wiley&Sons Limited (USD)"

ISBN: 9780470267752

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Jack Trout

Jack Trout is an owner of Trout & Partners, a consulting firm. He is one of the founders and pioneers of positioning theory, and also marketing warfare theory.

Bibliography

* Jack Trout
** "Jack Trout on Strategy" — New York. McGraw-Hill. March 2004.
**"A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius" — New York. John Wiley & Sons. Nov 2002.
**"Big Brands. Big Trouble: Lessons Learned the Hard Way" — New York. John Wiley & Sons. 2001.
* Jack Trout with Steve Rivkin
**"Differentiate or Die" — New York. John Wiley & Sons. 2000.
**"The New Positioning" — New York. McGraw-Hill. 1996.
**"The Power of Simplicity" — New York. McGraw-Hill. Nov. 1998.
* Jack Trout with Al Ries
**"Positioning: The Battle for Your Mind" — New York. McGraw-Hill. 1981.
**"Marketing Warfare" — New York. McGraw-Hill. 1986.
**"Bottom-Up Marketing" — New York. McGraw-Hill. 1989.
**"The 22 Immutable Laws of Marketing" — New York. Harper Collins. 1993.

Источник: Jack Trout

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Jack TroutDifferentiate or Die. Survival in Our Era of Killer CompetitionA newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to… — @John Wiley&Sons Limited (USD), @ @ @ @ Подробнее...
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