Электронная книга: Nermien Al-Ali «Comprehensive Intellectual Capital Management. Step-by-Step»

Comprehensive Intellectual Capital Management. Step-by-Step

Learn the fundamentals, practices and models of intellectual capital management with this essential resource. Providing a business-oriented, critical review of the definitions, practices, tools and models that are available today, its approach enables you to understand and retain the cutting-edge issues in the emerging field of intellectual capital management. Includes a diagnostic tool that you can use to assess your position on the continuum of intellectual capital management and leverage your competitive advantage Provides plenty of real-life examples and case studies, including Dow Chemical and American Skandia Offers checklists for steps required for the three main processes of intellectual capital management: knowledge, innovation and intellectual property management . . . and more! Order your copy today!

Издательство: "John Wiley&Sons Limited (USD)"

ISBN: 9780471467649

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Купить за 5203.16 руб и скачать на Litres

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