Электронная книга: Pierre Lu Xiao «Elite China. Luxury Consumer Behavior in China»

Elite China. Luxury Consumer Behavior in China

A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.

Издательство: "John Wiley&Sons Limited (USD)"

ISBN: 9781118179192

электронная книга

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