Электронная книга: Michael Dunn «The Marketing Accountability Imperative. Driving Superior Returns on Marketing Investments»
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Making accountable marketing decisions to improve the efficiency of spending In this practical guide, Prophet CEO Michael Dunn teams up with marketing effectiveness expert Chris Halsall to help marketing managers and CMOs make better marketing spending decisions and better evaluate the success or failure of these decisions. They show how to sort through the clutter of metrics, measurement, and analytic options, and provide the practical information needed to help establish the marketing accountability imperative–highlighting the critical need for more effective stewardship of marketing spending. Издательство: "John Wiley&Sons Limited (USD)"
ISBN: 9780470443798 электронная книга Купить за 3117.99 руб и скачать на Litres |
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Michael Dunn
Michael Dunn may refer to:
- Michael Dunn (actor) (1934–1973), American actor and singer
- Michael Dunn (baseball) (born 1985), Major League Baseball pitcher
- Michael Dunn (nutritionist), director of Brigham Young University's Department of Nutrition, Dietetics and Food Science
- Michael T. Dunn (born 1977), actor and film director
- Michael V. Dunn, commissioner of the Commodity Futures Trading Commission
- Mickey Dunn
See also
- Mike Dunn (disambiguation)
- Michael Dunne (disambiguation)
| This disambiguation page lists articles associated with the same personal name. If an internal link led you here, you may wish to change the link to point directly to the intended article. |
- Human name disambiguation pages
Источник: Michael Dunn
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