Электронная книга: Tom Monahan «The Do-It-Yourself Lobotomy. Open Your Mind to Greater Creative Thinking»
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An Adweek Book Master the techniques that top companies use to spark creativity In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan's experience of using these methods at A-list client companies. Издательство: "John Wiley&Sons Limited (USD)"
ISBN: 9780471263753 электронная книга Купить за 4526.75 руб и скачать на Litres |
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