Электронная книга: David Kiley «Driven. Inside BMW, the Most Admired Car Company in the World»

Driven. Inside BMW, the Most Admired Car Company in the World

An exclusive look at one of the world's most successful and controversial companies, and the mysterious family behind it. BMW is arguably the most admired carmaker in the world. It's financial performance is the envy of its competitors, and BMW products inspire near-fanatical loyalty. While many carmakers struggle with falling sales, profits and market share, demand for BMWs continues to grow, frequently outpacing production. Now, David Kiley-Detroit Bureau Chief at USA Today and author of Getting the Bugs Out, which covered Volkswagen's demise and rebirth, goes inside the fabled German automaker to see how it does what it does so well. With unprecedented access to BMW executives, Kiley goes behind the walls of BMW's famed«Four Cylinders» headquarters in Munich at a time when the company is in its most aggressive, and some say riskiest, expansion in its history and when some of the company's new products, like the 7 Series sedan and Z4 roadster, are for the first time drawing as many barbs from critics as bouquets. Kiley covers intimate details of the boardroom drama surrounding the company's nearly disastrous acquisition and subsequent sale of the British Rover Group and its expansion into selling MINI and Rolls Royce cars. Besides being a world-class carmaker, BMW is also considered one of the smartest consumer marketing companies and Kiley explores the extraordinary value and management of the BMW brand mystique. He also takes a revealing look at the mysterious and ultra-private Quandt family of Bad Homburg Germany, which owns a controlling stake in BMW: Johanna and Susanne Quandt, two of the wealthiest women in Europe and Stefan Quandt, one of the wealthiest bachelors on the continent. David Kiley (Ann Arbor, MI) is the Detroit Bureau Chief at USA Today who has covered the auto industry for 17 years. He has been featured on Nightline, CNBC, CNN, MSNBC, NPR and the Today show. He is also the author of Getting the Bugs Out: The Rise, Fall, and Comeback of Volkswagen in America (0-471-26304-4), also available from Wiley.

Издательство: "John Wiley&Sons Limited (USD)"

ISBN: 9780471663843

электронная книга

Купить за 4058.46 руб и скачать на Litres

Look at other dictionaries:

  • History of BMW — BMW has survived three major crises that have threatened the company s very existence: The World War I, World War II, and a takeover bid by Daimler Benz. Each of these events shaped the company, leaving scars of hard times, as well as… …   Wikipedia

  • Franz Josef Popp — Infobox Military Person name=Franz Josef Popp lived=1886 1951 caption=Portrait of Josef Popp in 1935 press release nickname= placeofbirth=Vienna, Austria placeofdeath=Stuttgart,Germany allegiance=Germany branch= Imperial Marine Flying Corps… …   Wikipedia

  • Wolfgang Ziebart — (born 30 January 1950 in Hannover) was chairman of the board of the Infineon Technologies AG, until his resignation on May 26, 2008. He started his career in 1977 after mechanical engineering studies, with the car manufacturer BMW.[1] In the year …   Wikipedia

  • United Kingdom — a kingdom in NW Europe, consisting of Great Britain and Northern Ireland: formerly comprising Great Britain and Ireland 1801 1922. 58,610,182; 94,242 sq. mi. (244,100 sq. km). Cap.: London. Abbr.: U.K. Official name, United Kingdom of Great… …   Universalium

  • Architecture and Civil Engineering — ▪ 2009 Introduction Architecture       For Notable Civil Engineering Projects in work or completed in 2008, see Table (Notable Civil Engineering Projects (in work or completed, 2008)).        Beijing was the centre of the world of architecture… …   Universalium

  • Germany — /jerr meuh nee/, n. a republic in central Europe: after World War II divided into four zones, British, French, U.S., and Soviet, and in 1949 into East Germany and West Germany; East and West Germany were reunited in 1990. 84,068,216; 137,852 sq.… …   Universalium

  • Economic Affairs — ▪ 2006 Introduction In 2005 rising U.S. deficits, tight monetary policies, and higher oil prices triggered by hurricane damage in the Gulf of Mexico were moderating influences on the world economy and on U.S. stock markets, but some other… …   Universalium