Электронная книга: Robert Levine «The Power of Persuasion. How We're Bought and Sold»

The Power of Persuasion. How We're Bought and Sold

"An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other–and how and why they work (or don't). . . . The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, you'll know where to turn."–Slashdot.org «If you're like most people, you think advertising and marketing work–just not on you. Robert Levine's The Power of Persuasion demonstrates how even the best-educated cynics among us can be victimized by sales pitches.» –The Globe and Mail «Levine puts [his] analysis in the service of his real mission–to arm the reader against manipulation.» –The Wall Street Journal «This wonderful book will change the way you think and act in many realms of your life.» –Philip Zimbardo former president, American Psychological Association

Издательство: "John Wiley&Sons Limited (USD)"

ISBN: 9780471463276

электронная книга

Купить за 1325.38 руб и скачать на Litres

См. также в других словарях:

  • The New York Times — NYT redirects here. For the theater organization also known as NYT, see National Youth Theatre. The New York Times …   Wikipedia

  • In the Shadow of the Moons — Infobox Book name = In the Shadow of the Moons title orig = translator = image caption = Book cover, Hardcover ed. author = Nansook Hong illustrator = cover artist = country = Canada language = English series = subject = religion genre = non… …   Wikipedia

  • LAW AND MORALITY — In the Bible In the Pentateuch, legal and moral norms are not distinguished by any definitional criteria. The manner of presentation of both is via revelation – moral norms are not presented as wisdom but rather as prophetic revelation. Thus the… …   Encyclopedia of Judaism

  • Nansook Hong — Korean name Hangul 홍난숙 Hanja 洪蘭 …   Wikipedia

  • Robert V. Levine — (* 1945) ist ein US amerikanischer Psychologe. Aufgewachsen in Brooklyn studierte er an der University of California in Berkeley. Nach seinem Abschluss 1967 wechselte er an die Florida State University, wo er 1969 den Master Studiengang in… …   Deutsch Wikipedia

  • William Murray, 1st Earl of Mansfield — For descendants of the first Lord Mansfield, see Earl of Mansfield and Mansfield. The Right Honourable The Earl of Mansfield SL …   Wikipedia

  • History of economic thought — The history of economic thought deals with different thinkers and theories in the field of political economy and economics from the ancient world to the present day. British philosopher Adam Smith is cited by many as the father of modern… …   Wikipedia

  • Europe, history of — Introduction       history of European peoples and cultures from prehistoric times to the present. Europe is a more ambiguous term than most geographic expressions. Its etymology is doubtful, as is the physical extent of the area it designates.… …   Universalium

  • France — /frans, frahns/; Fr. /frddahonns/, n. 1. Anatole /ann nann tawl /, (Jacques Anatole Thibault), 1844 1924, French novelist and essayist: Nobel prize 1921. 2. a republic in W Europe. 58,470,421; 212,736 sq. mi. (550,985 sq. km). Cap.: Paris. 3.… …   Universalium

  • literature — /lit euhr euh cheuhr, choor , li treuh /, n. 1. writings in which expression and form, in connection with ideas of permanent and universal interest, are characteristic or essential features, as poetry, novels, history, biography, and essays. 2.… …   Universalium

  • Victoria Beckham — at a May 2010 LG Mobile event …   Wikipedia


Поделиться ссылкой на выделенное

Прямая ссылка:
Нажмите правой клавишей мыши и выберите «Копировать ссылку»