Электронная книга: Ian Gotts «Why Killer Products Don't Sell. How to Run Your Company to a New Set of Rules»
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Coming from conversations with executive teams of technology companies, venture capitalists, and M&A advisers, the insights contained in Why Killer Products Don't Sell are gold dust. First the book lays bare the claim that sales is sales is sales. It exposes the 4 very different'Buying Cultures'and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. But it also gives a proven methodology for assessing a company's product mix ('offering'vs'buying culture'), and a transformation approach to optimize sales and improve competitiveness. Издательство: "John Wiley&Sons Limited (USD)"
ISBN: 9781906465339 электронная книга Купить за 2337.52 руб и скачать на Litres |
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