Электронная книга: Jill Griffin «Customer Winback. How to Recapture Lost Customers--And Keep Them Loyal»
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Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product- or service-based, retail or wholesale, this book offers proven strategies for recognizing which lost customers have the highest win-back value and implementing a sure-fire plan to recover them. It includes the techniques of hundreds of innovative companies who are already working to recapture lost customers and keep them loyal. In today's hyper-competitive marketplace, no customer retention program can be entirely foolproof, but with this guide gives you today's best methods for winning back those customers you simply can't afford to let go. Издательство: "John Wiley&Sons Limited (USD)"
ISBN: 9780787959449 электронная книга Купить за 2965.8 руб и скачать на Litres |
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| Taming the Search-and-Switch Customer. Earning Customer Loyalty in a Compulsion-to-Compare World | Praise for Taming the Search-and-Switch Customer«What an excellent wake-up call! Your company's most valuable asset—your loyal customers—have more tools than ever to compare you to competitors… — John Wiley&Sons Limited (USD), электронная книга Подробнее... | электронная книга |
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