Электронная книга: Anders Gustafsson «Competing in a Service Economy. How to Create a Competitive Advantage Through Service Development and Innovation»
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Competing in a Service Economy is a hands-on guide to creating services, with illustrative examples from service-oriented companies including Disney, Ericsson, IKEA, National Association of Convenience Stores, Ritz Carlton, Scandinavian Airline Systems, Sterling Pulp Chemicals, and Telia Mobile. This practical resource for executives, general managers, and managers in marketing, operations, and human resources reveals how to gain a competitive advantage by creating and implementing a strategic plan that will ultimately improve their organization's services. Written by the authors of the best-selling book Improving Customer Satisfaction, Loyalty, and Profit, this important new book will help business professionals to think and plan strategically to dramatically improve services, service development, and service innovation within their organizations. Издательство: "John Wiley&Sons Limited (USD)"
ISBN: 9780787970673 электронная книга Купить за 2727.76 руб и скачать на Litres |
Anders Gustafsson
Anders Gustafsson (born 7 April 1979 in
Gustafsson was a member of the Swedish team for the 2000 Olympic K4-1000 meter race which finished 8th. In Athens 2004 he raced in the K1-500m and reached the semifinal. In
External links
* [http://www.andersgustafsson.net Official website]
Источник: Anders Gustafsson
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| Автор | Книга | Описание | Год | Цена | Тип книги |
|---|---|---|---|---|---|
| Anders Gustafsson | Competing in a Service Economy. How to Create a Competitive Advantage Through Service Development and Innovation | Competing in a Service Economy is a hands-on guide to creating services, with illustrative examples from service-oriented companies including Disney, Ericsson, IKEA, National Association of… — John Wiley&Sons Limited (USD), электронная книга Подробнее... | 2727.76 | электронная книга |
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