Электронная книга: Gordon Linoff S. «Data Mining Techniques. For Marketing, Sales, and Customer Relationship Management»
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Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business problems Each chapter covers a new data mining technique, and then shows readers how to apply the technique for improved marketing, sales, and customer support The authors build on their reputation for concise, clear, and practical explanations of complex concepts, making this book the perfect introduction to data mining More advanced chapters cover such topics as how to prepare data for analysis and how to create the necessary infrastructure for data mining Covers core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, clustering, and survival analysis Издательство: "John Wiley&Sons Limited (USD)"
ISBN: 9780764569074 электронная книга Купить за 3902.37 руб и скачать на Litres |
Другие книги автора:
| Книга | Описание | Год | Цена | Тип книги |
|---|---|---|---|---|
| Data Mining Techniques. For Marketing, Sales, and Customer Relationship Management | The leading introductory book on data mining, fully updated and revised! When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to… — John Wiley&Sons Limited (USD), электронная книга Подробнее... | электронная книга | ||
| Data Analysis Using SQL and Excel | A practical guide to data mining using SQL and Excel Data Analysis Using SQL and Excel, 2nd Edition shows you how to leverage the two most popular tools for data query and analysis—SQL and… — John Wiley&Sons Limited, электронная книга Подробнее... | электронная книга |
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