Электронная книга: Nancy Lee «Corporate Social Responsibility. Doing the Most Good for Your Company and Your Cause»
|
Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen. Издательство: "John Wiley&Sons Limited (USD)"
ISBN: 9780471704522 электронная книга Купить за 3434.09 руб и скачать на Litres |
Другие книги автора:
| Книга | Описание | Год | Цена | Тип книги |
|---|---|---|---|---|
| Good Works!. Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line | Businesses can do well by doing good– Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have… — John Wiley&Sons Limited (USD), электронная книга Подробнее... | электронная книга |
Nancy Lee
Nancy Lee may refer to:
- Nancy Lee (writer), Canadian writer
- Nancy Lee (producer), Canadian sports journalist and television producer
- Nancy Lee (racehorse), a racehorse which won the 1921 Kentucky Oaks
| This disambiguation page lists articles associated with the same personal name. If an internal link led you here, you may wish to change the link to point directly to the intended article. |
- Human name disambiguation pages
Источник: Nancy Lee
См. также в других словарях:
Philip Kotler — Infobox Person name = Philip Kotler caption = birth date = birth date and age|1931|5|27 birth place = Chicago, Illinois death date = death place = other names = known for = occupation = Marketing Consultant nationality = flag|United StatesPhilip… … Wikipedia
Котлер, Филип — Филип Котлер Philip Kotler Котлер в Ва … Википедия
Котлер — Котлер, Филип Филип Котлер Philip Kotler Котлер в Варшаве, 2009 Дата рождения … Википедия
THE EVENTS — introduction European Jewry in the Early 1930s Germany in the Early 1930s the expansion of the reich … Encyclopedia of Judaism
Architecture and Civil Engineering — ▪ 2009 Introduction Architecture For Notable Civil Engineering Projects in work or completed in 2008, see Table (Notable Civil Engineering Projects (in work or completed, 2008)). Beijing was the centre of the world of architecture… … Universalium
Framing (social sciences) — For other uses, see Framing (disambiguation). Contents 1 Framing effect in communication research 1.1 Frame building 1.2 F … Wikipedia
