Электронная книга: Kees Heijden vander «Scenarios. The Art of Strategic Conversation»
Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the field. Now, Kees van der Heijden brings his bestseller up to date, following up on his original case studies and adding significant new material. The Second Edition changes focus slightly by providing more in-depth analysis and application of the concept of the'strategic conversation'. While maintaining the underlying rigour of the first edition, van der Heijden revisits the text to make it far more practical and accessible, and in doing so gives you the tools you need to set out and negotiate a successful future course for your organization in the face of significant uncertainty. Издательство: "John Wiley&Sons Limited (USD)"
ISBN: 9780470023693 электронная книга Купить за 3902.37 руб и скачать на Litres |
Другие книги схожей тематики:
Автор | Книга | Описание | Год | Цена | Тип книги |
---|
См. также в других словарях:
International Futures Forum — The International Futures Forum is a think tank cum PR agency funded by big business and with links to the Futures Forum of the Scottish Parliament and to the California based Global Business Network with which they have several members in common … Wikipedia
Scenario planning — [or scenario thinking or scenario analysis] is a strategic planning method that some organizations use to make flexible long term plans. It is in large part an adaptation and generalization of classic methods used by military intelligence.The… … Wikipedia
Сценарное планирование — «Сценарное планирование» часть стратегического планирования, относящаяся к инструментам и технологиям, которые позволяют управлять неопределенностью будущего (Джил Рингланд). Суть метода заключается в исследовании внешней среды организации на… … Википедия
literature — /lit euhr euh cheuhr, choor , li treuh /, n. 1. writings in which expression and form, in connection with ideas of permanent and universal interest, are characteristic or essential features, as poetry, novels, history, biography, and essays. 2.… … Universalium
Australia — /aw strayl yeuh/, n. 1. a continent SE of Asia, between the Indian and the Pacific oceans. 18,438,824; 2,948,366 sq. mi. (7,636,270 sq. km). 2. Commonwealth of, a member of the Commonwealth of Nations, consisting of the federated states and… … Universalium
Contributors — ▪ 2000 Adams, Andy. Editor and Publisher, Sumo World. Author of Sumo; Sumo World Record Book. • sports and games: Judo; Wrestling: Sumo Ahn, Ki suk. Assistant Editor, Shindonga of Donga Ilbo. • biographies (in part) Alder,… … Universalium