Электронная книга: Jay Levinson Conrad «Guerrilla Marketing for Consultants. Breakthrough Tactics for Winning Profitable Clients»
|
Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning proposals, and more. Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994. Издательство: "John Wiley&Sons Limited (USD)"
ISBN: 9780471694243 электронная книга Купить за 1559.96 руб и скачать на Litres |
Другие книги схожей тематики:
| Автор | Книга | Описание | Год | Цена | Тип книги |
|---|
См. также в других словарях:
Jay C. Levinson — Jay Conrad Levinson (* 1933 in Detroit) ist ein US amerikanischer Unternehmensberater und „geistiger Vater“ des Guerilla Marketings. Er ist der Gründer der internationalen Guerilla Marketing Association, Coach und Fachbuchautor von vielen Büchern … Deutsch Wikipedia
Jay Conrad Levinson — is the author of a popular 1984 book Guerilla Marketing . The first to coin the term Guerilla Marketing describing unconventional marketing tools used in cases when financial or other resources are limited or non existent.Bibliography*Guerrilla… … Wikipedia
Guerilla Marketing — Sommaire 1 Définition 2 Exemples 3 Qui est Jay Conrad Levinson ? 4 Voir aussi // … Wikipédia en Français
Guerilla marketing — Sommaire 1 Définition 2 Exemples 3 Qui est Jay Conrad Levinson ? 4 Opération du Champ de Mars 5 … Wikipédia en Français
Robert De Niro — Pour l’article homonyme, voir Robert De Niro (peintre). Robert De Niro … Wikipédia en Français
Robert DeNiro — Robert De Niro Pour l’article homonyme, voir Robert De Niro (peintre). Robert De Niro … Wikipédia en Français
