Электронная книга: Liu Shengjun «China CEO. A Case Guide for Business Leaders in China»

China CEO. A Case Guide for Business Leaders in China

CHINA CEO: A Case Guide for Business Leaders in China Some Western business leaders are moving into China without any clear knowledge of the many pitfalls they will encounter: the weak rule of law, forceful governmental intervention, a scarcity of managerial talent, the likelihood of counterfeiting, the fast paced business environment and surprisingly aggressive local competitors. This book uses case studies to both illuminate and examine these key managerial challenges. Each case focuses on a specific topic and is complemented with commentaries from professors and executives who have extensive front-line experience in China. The cases are the product of three-year research and are well-tested in MBA and executive courses. The authors'philosophy is that readers can learn most effectively through the experience of others captured in real cases! The book includes a broad range of companies, such as Emerson, Eli Lily, General Motors, Peugeot, Carrefour, Daimler-Chrysler, Picanol. It also includes more personal experiences concerning the many challenges of expatriate-living in China , some of whom have started their own businesses. The book provides concise but insightful analysis to help readers to get the most from the case studies. As a result, this book will help you get better prepared to face the varied challenges you will find in China. These cases complement the material presented in a previous work, China CEO: Voices of Experience from 20 International Business Leaders, also published by John Wiley&Sons.

Издательство: "John Wiley&Sons Limited (USD)"

ISBN: 9781118177259

электронная книга

Купить за 1713.14 руб и скачать на Litres

Look at other dictionaries:

  • Dongfeng Peugeot-Citroën Automobile — Dongfeng Peugeot Citroën Automobile[1] (simplified Chinese: 神龙汽车有限公司; traditional Chinese: 神龍汽車有限公司; pinyin: Shén​lóng​ Qì​chē Yǒuxiàn Gōngsī​) (DPCA) is a joint venture between the Dongfeng Motor Corporation and the French PSA Peugeot Citroën.… …   Wikipedia

  • Halliburton — For other uses, see Haliburton (disambiguation). Halliburton Type Public Traded as NYSE:  …   Wikipedia

  • Media and Publishing — ▪ 2007 Introduction The Frankfurt Book Fair enjoyed a record number of exhibitors, and the distribution of free newspapers surged. TV broadcasters experimented with ways of engaging their audience via the Internet; mobile TV grew; magazine… …   Universalium

  • Economic Affairs — ▪ 2006 Introduction In 2005 rising U.S. deficits, tight monetary policies, and higher oil prices triggered by hurricane damage in the Gulf of Mexico were moderating influences on the world economy and on U.S. stock markets, but some other… …   Universalium

  • United States — a republic in the N Western Hemisphere comprising 48 conterminous states, the District of Columbia, and Alaska in North America, and Hawaii in the N Pacific. 267,954,767; conterminous United States, 3,022,387 sq. mi. (7,827,982 sq. km); with… …   Universalium

  • japan — japanner, n. /jeuh pan /, n., adj., v., japanned, japanning. n. 1. any of various hard, durable, black varnishes, originally from Japan, for coating wood, metal, or other surfaces. 2. work varnished and figured in the Japanese manner. 3. Japans,… …   Universalium

  • Japan — /jeuh pan /, n. 1. a constitutional monarchy on a chain of islands off the E coast of Asia: main islands, Hokkaido, Honshu, Kyushu, and Shikoku. 125,716,637; 141,529 sq. mi. (366,560 sq. km). Cap.: Tokyo. Japanese, Nihon, Nippon. 2. Sea of, the… …   Universalium

  • United Kingdom — a kingdom in NW Europe, consisting of Great Britain and Northern Ireland: formerly comprising Great Britain and Ireland 1801 1922. 58,610,182; 94,242 sq. mi. (244,100 sq. km). Cap.: London. Abbr.: U.K. Official name, United Kingdom of Great… …   Universalium

  • Nokia — This article is about the telecommunications corporation. For the Finnish town, see Nokia, Finland. For other uses, see Nokia (disambiguation). Nokia Corporation Type Public company Traded as …   Wikipedia

  • Occupy Wall Street — This article is about the protests in New York City. For the wider movement, see Occupy movement. Occupy Wall Street Part of the Occupy movement …   Wikipedia

  • Yahoo! — This article is about the corporation. For the search engine, see Yahoo! Search. For other uses, see Yahoo (disambiguation). Yahoo! Inc. Type Public Traded as NASDAQ:  …   Wikipedia


Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”

We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.