Электронная книга: Judy Allen «Marketing Your Event Planning Business. A Creative Approach to Gaining the Competitive Edge»
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Practical, prescriptive advice on successfully marketing your event planning business Recent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001, economic downturns, wars, and SARS have all negatively impacted the business. There are fewer corporate dollars dedicated to travel budgets and special events, creating even more pressure on businesses in an already highly competitive industry. This book tells you all you need to know to market your business and build your client base in good times and bad. Marketing Your Event Planning Business shows you how to gain a competitive advantage by setting yourself apart from the competition, pursuing new markets, and soliciting sales. It covers all the vital topics in event planning marketing, including how to diversify your client base, develop niche markets, improve your customer service, establish emergency business plans, and much more. Ideal for event planners, marketing managers in the industry, and professionals in the hospitality, culinary, or travel industries Includes actionable advice on successfully marketing an event planning business Features illustrative examples, practical tips, and useful checklists and other resources Marketing Your Event Planning Business is packed with practical tips and examples, giving you creative new ways to showcase your talents, build your business, and bring added value to your clients. Издательство: "John Wiley&Sons Limited (USD)"
ISBN: 9780470963814 электронная книга Купить за 2926.78 руб и скачать на Litres |
Другие книги автора:
| Книга | Описание | Год | Цена | Тип книги |
|---|---|---|---|---|
| Confessions of an Event Planner. Case Studies from the Real World of Events--How to Handle the Unexpected and How to Be a Master of Discretion | For anyone planning events—student, novice, or experienced professional—Confessions of an Event Planner is an “apprenticeship in a book.” This insider’s guide takes you on a narrative… — John Wiley&Sons Limited (USD), электронная книга Подробнее... | электронная книга | ||
| Event Planning Ethics and Etiquette. A Principled Approach to the Business of Special Event Management | The world of event planning can be alluring and dangerous at once-exotic locales, wining and dining, and people traveling without their spouses. In such situations the line between business and… — John Wiley&Sons Limited (USD), электронная книга Подробнее... | электронная книга | ||
| The Business of Event Planning. Behind-the-Scenes Secrets of Successful Special Events | Practical tools and expert advice for professional event planners Before planning an event, there is much that must be done behind the scenes to make the event successful. Before any thought is even… — John Wiley&Sons Limited (USD), электронная книга Подробнее... | электронная книга | ||
| Time Management for Event Planners. Expert Techniques and Time-Saving Tips for Organizing Your Workload, Prioritizing Your Day, and Taking Control of Your Schedule | Event planning never stops. This industry goes 24/7, 365 days a year. Planners work evenings, weekends, and holidays, often far away from their home base, organizing and running events that simply… — John Wiley&Sons Limited (USD), электронная книга Подробнее... | электронная книга | ||
| Event Planning. The Ultimate Guide To Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events | This bestselling all-in-one guide to the event planning business is back and better than ever, fully updated and revised to reflect the very latest trends and best practices in the industry. This… — John Wiley&Sons Limited (USD), электронная книга Подробнее... | электронная книга | ||
| The Executive's Guide to Corporate Events and Business Entertaining. How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New Business, Nurture Customer Loyalty and Drive Growth | An industry expert shows readers how to get the best return on investment from corporate events Corporate events and business entertaining are a major part of a company's communication, marketing and… — John Wiley&Sons Limited (USD), электронная книга Подробнее... | электронная книга |
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