Электронная книга: Brett King «Bank 3.0. Why Banking Is No Longer Somewhere You Go But Something You Do»
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The first edition of BANK 2.0—#1 on Amazon's bestseller list for banking and finance in the US, UK, Germany, France, and Japan for over 18 months—took the financial world by storm and became synonymous with disruptive customer behaviour, technology shift, and new banking models. In BANK 3.0, Brett King brings the story up to date with the latest trends redefining financial services and payments—from the global scramble for dominance of the mobile wallet and the expectations created by tablet computing to the operationalising of the cloud, the explosion of social media, and the rise of the de-banked consumer, who doesn't need a bank at all. BANK 3.0 shows that the gap between customers and financial services players is rapidly widening, leaving massive opportunities for new, non-bank competitors to totally disrupt the industry.«On the Web and on Mobile, the customer isn't king—he's dictator. Highly impatient, skeptical, cynical. Brett King understands deeply what drives this new hard-nosed customer. Banking professionals would do well to heed his advice.» —Gerry McGovern, author of Killer Web Content Издательство: "John Wiley&Sons Limited (USD)"
ISBN: 9781118589687 электронная книга Купить за 2598.33 руб и скачать на Litres |
Другие книги автора:
| Книга | Описание | Год | Цена | Тип книги |
|---|---|---|---|---|
| Breaking Banks. The Innovators, Rogues, and Strategists Rebooting Banking | In the next 10 years, we'll see more disruption and changes to the banking and financial industry than we've seen in the preceding 100 years—Brett King Breaking Banks: The Innovators, Rogues, and… — John Wiley&Sons Limited (USD), электронная книга Подробнее... | электронная книга | ||
| Bank 4.0. Banking Everywhere, Never at a Bank | The future of banking is already here– are you ready? Bank 4.0 explores the radical transformation already taking place in banking, and follows it to its logical conclusion. What will banking look… — John Wiley&Sons Limited, электронная книга Подробнее... | электронная книга |
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