Электронная книга: Dayna Rothman «Lead Generation For Dummies»

Lead Generation For Dummies

Learn how to get your message heard above the online noise The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. It's packed with effective strategies for inbound and outbound marketing tactics that will generate leads in today's market. You'll learn the basics of lead generation, inbound and outbound marketing, lead nurturing, ways to track ROI, and how to score leads to know when one is«hot». Follow the steps to create your own personalized lead generation plan and learn how to sidestep common pitfalls. Lead generation involves a strategy for generating consumer interest and inquiry into your product as well as a process for nurturing those leads until each is ready to buy Techniques include content marketing through websites, blogs, social media, and SEO as well as outbound marketing strategies such as e-mail, PPC ads, content syndication, direct mail, and events This book explores the basics of lead generation, inbound and outbound marketing, lead nurturing, tracking ROIon campaigns, lead scoring techniques, and ways to avoid many common pitfalls Provides steps you can follow to create your own personalized lead generation plan Lead Generation For Dummies is the extra edge you need to compete in today's technologically enhanced marketplace.

Издательство: "John Wiley&Sons Limited (USD)"

ISBN: 9781118815861

электронная книга

Купить за 1755.42 руб и скачать на Litres

Другие книги схожей тематики:

АвторКнигаОписаниеГодЦенаТип книги
Debra ArbitManaging Millennials For DummiesEverything you need to harness Millennial potential Managing Millennials For Dummies is the field guide to people-management in the modern workplace. Packed with insight, advice, personal anecdotes… — @John Wiley&Sons Limited (USD), @ @ @ @ Подробнее...
1625.34электронная книга
Mathew SweezeyMarketing Automation For DummiesMultiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as… — @John Wiley&Sons Limited (USD), @ @ @ @ Подробнее...
1755.42электронная книга
Dirk ZellerSuccess as a Real Estate Agent For DummiesMake your fortune in the real estate business With home prices jumping nationwide, the real estate market is clearly starting to show stabilization. In the latest edition of Success as a Real Estate… — @John Wiley&Sons Limited (USD), @ @ @ @ Подробнее...
1755.42электронная книга

Look at other dictionaries:

  • Lead generation — (commonly abbreviated as lead gen) is a marketing term that refers to the creation or generation of prospective consumer interest or inquiry into a business products or services. Often lead generation is associated with marketing activity… …   Wikipedia

  • Online lead generation — is a marketing term that refers to the creation or generation of prospective consumer interest or inquiry into a business products or services online. Leads can be generated for a variety of purposes list building, e newsletter list acquisition,… …   Wikipedia

  • Cost per Lead — Internet marketing Display advertising Email marketing E mail marketing software Interactive advertising …   Wikipedia

  • One for All (Brand Nubian album) — One For All Studio album by Brand Nubian Released December 4, 1990 Recorded 1989 1990 …   Wikipedia

  • IDG — For other uses, see IDG (disambiguation). International Data Group (IDG) is a technology media, research, event management, and venture capital organization. IDG evolved from International Data Corporation (IDC) which was formed in 1964 in… …   Wikipedia

  • Crochet — For a note duration, see Quarter note. Detail of a crocheted doily, Sweden Crochet (English pronunciation: /k …   Wikipedia

  • Happiness — For other uses, see Happiness (disambiguation). Happy and Jolly redirect here. For other uses, see Happy (disambiguation) and Jolly (disambiguation) …   Wikipedia

  • The Church of Jesus Christ of Latter-day Saints — Classification Latter Day Saint movement Theology Nontrinitarian, Mormonism Governance …   Wikipedia

  • Formula One — F1 redirects here. For other uses, see F1 (disambiguation). For other uses, see Formula One (disambiguation). Formula One Category Single seater Country or region Worldwide …   Wikipedia

  • Bill Clinton — William Clinton redirects here. For other uses, see William Clinton (disambiguation). Bill Clinton …   Wikipedia

  • Apple Inc. — This article is about the technology company. For other companies named Apple , see Apple (disambiguation). Apple Inc …   Wikipedia