Электронная книга: Joseph Jaffe «Z.E.R.O. Zero Paid Media as the New Marketing Model»
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The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for the fact that we’re doing absolutely nothing about it. Zero. Simply put, under current operating conditions, the advertising industry will not be able to sustain itself and without taking action, is likely to result in severe to catastrophic outcomes- from financial underperformance to job loss to even a collapseof the current media ecosystem. The solution? The Marketing Model can be fixed by slashing your ad budget, and investing in the Z.E.R.O. framework: Zealots Entrepreneurship Retention Owned Assets Издательство: "John Wiley&Sons Limited (USD)"
ISBN: 9781118808429 электронная книга Купить за 1947.93 руб и скачать на Litres |
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| Join the Conversation. How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership | With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the… — John Wiley&Sons Limited (USD), электронная книга Подробнее... | электронная книга | ||
| Life After the 30-Second Spot. Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising | The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than… — John Wiley&Sons Limited (USD), электронная книга Подробнее... | электронная книга |
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