Электронная книга: Christer Holloman «The Social Media MBA. Your Competitive Edge in Social Media Strategy Development and Delivery»

The Social Media MBA. Your Competitive Edge in Social Media Strategy Development and Delivery

It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media strategy development and delivery going forward. In addition it will also give you more intellectual support and confidence to discuss social media on a higher level with peers, inspire colleagues or negotiate and create support for increased investments from your leadership team. In The Social Media MBA editor Christer Holloman has crowd sourced 15 thought leaders from 4 continents to offer an exceptional educational programme written for experienced social media professionals just like you. In addition, learn through cases studies produced by the social leaders at these brands: ARM by Kerry McGuire Balanza– Director of Strategic Marketing Aviva by Jan Gooding – Global Brand Director Dell by Stuart Handley – Communications Director Evans Cycles by Will Lockie – Head of Social Media GlaxoSmithKlein (Ribena) by Verity Clifton – Brand Marketing Manager Kodak by Madlen Nicolaus – Social MediaManager Phillips by Hans Notenboom – Global Director B2B Online Sage by Cath Sheldon – Online PR Specialist There is more, connect with the co-authors and other readers by joining The Social Media MBA Alumi group, visit http://www.socialmedia-mba.com or search or the group on LinkedIn to stay updated on the latest, ask questions or join the discussions.

Издательство: "John Wiley&Sons Limited (USD)"

ISBN: 9781119967224

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Christer Holloman

Christer Holloman is the Chairman of First Tuesday UK [1] and professional business speaker.[2]

Won The Telegraph's Digital Innovation Award 2011. He was identified as one of London’s 1,000 Most Influential Individuals [3] and ranked as Top 25 Within New Media [4] by The Evening Standard in 2009. Holloman was shortlisted as one of the UK's most important figures within the UK Digital industry in a competition held by The Hospital Club and The Independent in 2010.[5]

He is also expert commentator for Sky News with his own weekly online column[6] and on TV.[7]

Christer has written four books under the heading “First Time Entrepreneur Series“ addressing the life cycle of a new business; innovating, planning, delivering and raising venture capital.[8]

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Источник: Christer Holloman

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Christer HollomanThe Social Media MBA. Your Competitive Edge in Social Media Strategy Development and DeliveryIt's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or… — John Wiley&Sons Limited (USD), Подробнее...
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